Regional Sales Manager - FMCG

Description:

Key Responsibilities:

Sales & Revenue Growth

- Achieve monthly, quarterly, and annual sales targets for the assigned region.

- Drive market share and volume growth across product categories.

- Ensure effective product placement, visibility, and availability in modern trade, general trade, and institutional sales channels.

Distribution & Channel Management

- Strengthen distribution network and expand reach in urban and rural markets.

- Manage and build strong relationships with distributors, stockists, wholesalers, and key retailers.

- Monitor secondary sales and ensure optimum stock levels across channels.

Team Leadership

- Recruit, train, and lead a team of Area Sales Managers (ASMs), Sales Officers, and Field Executives.

- Drive performance management, coaching, and motivation for field staff.

- Conduct regular market visits to support and guide the team.

Market Intelligence & Strategy

- Analyze competitor activities, market trends, and consumer insights to devise effective sales strategies.

- Provide timely feedback on pricing, promotions, and product performance.

- Implement trade promotions, schemes, and new product launches effectively in the region.

Operational Excellence

- Monitor collections, credit control, and ensure adherence to company policies.

- Track KPIs such as sales growth, numeric & weighted distribution, productivity, and ROI.

- Ensure compliance with company standards in execution, branding, and merchandising.

Key Skills & Competencies:

- Strong leadership, people management, and team-building skills.

- Proven track record in FMCG sales and distribution management.

- Excellent negotiation, relationship-building, and communication skills.

- Analytical mindset with ability to interpret data and trends.

- Proficiency in MS Office and sales reporting tools.

Qualifications & Experience:

- Graduate / MBA preferred (Sales & Marketing specialization is an advantage).

- 812 years of experience in FMCG sales, with at least 35 years in a managerial role handling a region.

- Strong knowledge of General Trade (GT), Modern Trade (MT), and emerging channels.