Regional Sales Manager - Beverages/FMCG

Job Description:

Title: Regional Sales Manager

Experience: 10 to 20

About the Company:

We are hiring for a well-funded, fast-growing beverage company that is building innovative and scalable brands across India and international markets. With an expanding energy drink and lifestyle beverage portfolio, the company is aggressively building its sales and distribution network across Modern Trade, Quick Commerce, E-Commerce, HoReCa and Institutional channels.

Role Overview:

The Regional Sales Manager will be responsible for launching the brand in the region and building the sales organization from the ground up. This includes setting up distribution infrastructure, appointing channel partners, building the sales team, securing key accounts, driving market execution, and delivering revenue growth. This is a high-ownership leadership role requiring deep understanding of the local market, trade ecosystem, distributor network, and route-to-market strategies.

Key Responsibilities:

- Build and lead the regional sales organization, including recruitment, training, target setting, and performance management.

- Develop and expand distribution across General Trade, Modern Trade, E-Commerce/Quick Commerce, HoReCa, and Institutional channels.

- Appoint and manage distributors, super-stockiest, and channel partners to ensure strong market coverage and product availability.

- Drive Key Account Management by securing listings, negotiating commercial terms, and growing business with major retail chains and strategic customers.

- Execute go-to-market plans, trade activations, visibility initiatives, and outlet expansion programs.

- Own regional sales targets, forecasting, reporting, market intelligence, and profitability metrics.

Preferred Qualifications:

- 8 - 10 years of sales experience with strong market relationships in the city.

- Proven track record of launching, scaling, or expanding FMCG/beverage brands.

- Experience managing regional sales teams and driving execution in the field.

- Beverage industry experience (energy drinks, carbonated drinks, juices, water, etc.) preferred; FMCG experience also considered.

Compensation: Competitive fixed compensation, performance-linked incentives, and benefits.