Regional Sales Manager - Beauty & Personal Care Industry

Key Responsibilities:

- Market Expansion & Distribution Development

- Build distribution network across Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Goa

- Identify, appoint, and onboard strong channel distributors

- Establish and scale General Trade / Modern Trade presence

- Drive retail universe expansion and numeric distribution growth

- Sales & Revenue Ownership

- Own primary and secondary sales targets for the West region

- Drive monthly, quarterly, and annual revenue growth

- Monitor sales performance through structured review mechanisms

- Ensure healthy stock rotation and inventory planning

- Field Force Management

- Recruit, train, and lead a high-performing field sales team

- Design beat plans, coverage plans, and productivity benchmarks

- Set KPIs, incentives, and performance tracking systems

- Conduct regular market visits and joint working with team members

- Execution Excellence

- Ensure strong in-store visibility and brand presence

- Drive merchandising, schemes, and promotional activities

- Monitor competitor activities and market trends

- Ensure discipline in reporting, data accuracy, and sales analytics

- Stakeholder Management

- Act as a bridge between distributors, field teams, and central leadership

- Maintain strong relationships with key trade partners

- Align regional execution with national strategy

Key Requirements:

- 6-10+ years of experience in offline FMCG / Beauty / Personal Care sales

- Proven experience in distributor-led sales model

- Experience building teams and new markets from scratch

- Strong understanding of primary vs secondary sales dynamics

- Data-driven mindset with strong analytical capabilities

- Willingness to travel extensively across the region

Key Competencies:

- Market-building mindset

- Distributor negotiation skills

- Leadership & team development

- Commercial acumen

- High ownership & accountability

- Execution focus