Regional Sales Manage - Channel Sales - FMCG

PLEASE APPLY ONLY IF YOU FMCG EXPERIENCE AND FROM TOP B SCHOOLS

2020- 2023 batches

RSM - General Trade

Role Purpose:

- Build the General Trade business almost from scratch in the assigned region

- Establish a complete distribution network and a high- performing sales team

- Drive market expansion, retail availability, and sales execution

- Identify, evaluate, and appoint Super Stockists and Distributors.

- Build a complete distribution network including SS, distributors, and sub- stockists.

- Ensure distributor infrastructure readiness, ROI viability, and compliance.

- Create and execute GT launch and regional expansion plans.

- Improve numeric and weighted distribution across categories.

- Develop route- to- market strategies and beat plans for beverages and foods.

- Achieve monthly primary sales targets with efficient billing and dispatch planning.

- Drive strong secondary sales through structured market execution and team coverage.

- Monitor daily/weekly/monthly sales via SO/TSI reporting and analytics.

- Balance primary and secondary sales to maintain a healthy sales pipeline.

- Manage trade schemes, claim settlements, activations, and inventory norms.

- Recruit, train, and lead ASMs, SOs, TSIs, and merchandisers.

- Analyze GT market trends, pricing, competition, and execution gaps.

- Plan and deliver monthly/annual targets with focus on distribution, visibility, and retailer engagement.

- Build strong relationships with distributors, retailers, and wholesalers, ensuring smooth commercial negotiations.

Key Requirements:

- MBA from Top B Schools with 3+ years of FMCG General Trade experience

- Age bracket 30- 38 yrs

- Proven experience in launching new regions or building business from scratch

- Strong distributor network knowledge and market relationships

- Hands- on, entrepreneurial, and execution- focused

- Ability to build and scale teams