Regional Sales Lead - HORECA

Description:

Role Overview:

A global premium coffee brand is expanding its footprint across South India and is looking for a results-driven HoReCa Sales Leader to spearhead growth in the region. The role will focus on driving sales, expanding coffee machine placements, and building long-term partnerships across the Hotels, Restaurants, Cafés, and QSR ecosystem.

This is a high-impact role for a commercially strong professional with deep HoReCa experience and a proven ability to scale B2B accounts across multiple cities.

Key Responsibilities:

Sales Growth & Market Expansion:

- Achieve sales and coffee machine placement targets across South India.

- Drive market expansion initiatives to increase brand presence and penetration.

- Identify new growth opportunities across key HoReCa segments and cities.

Account Acquisition & Relationship Management:

- Acquire, onboard, and grow HoReCa accounts including Hotels, Restaurants, Cafés, and QSRs.

- Build and maintain strong relationships with decision-makers and key stakeholders.

- Ensure high levels of customer satisfaction, service quality, and retention.

Cross-Functional Collaboration:

- Work closely with supply chain, service, and marketing teams to ensure seamless execution.

- Support promotional activities, launches, and brand visibility initiatives in the region.

Reporting & Performance Tracking:

- Maintain accurate sales pipelines, forecasts, and CRM records.

- Track performance metrics, prepare regular sales reports, and share insights with leadership.

Requirements:

- 4-7 years of B2B sales experience within the HoReCa segment.

- Strong existing network across Hotels, Cafés, Restaurants, and QSRs in South India.

- Proven ability to meet and exceed sales and machine placement targets.

- Excellent negotiation, communication, and relationship-building skills.

- Experience managing multi-city territories with frequent regional travel.

- Self-driven, target-oriented, and execution-focused mindset.

Why Join?:

- Opportunity to build and scale a premium global coffee brand across South India.

- High-ownership role with direct impact on regional growth and visibility.

- Exposure to strategic market expansion and partnership-led sales.

- Dynamic environment with strong growth potential.

Ideal Candidate Profile:

A HoReCa sales professional with strong regional networks, a passion for premium brands, and the ability to drive results across a fast-growing South Indian market.