Regional Omnichannel Transformation Lead - FMCG

Job Type - Permanent

Description - To champion the Offline RTM Transformation

Client Details - The hiring company is a Tier 1 Global FMCG

Description:

The Regional Omnichannel Transformation Lead will be the single point of contact for their respective region in driving the offline transformation initiatives and premediate/mitigate risk & issues within their purview with a robust tracker.

1.Distributor-led expansion

1.Double the number of overall outlets via PSR incentive-based and Nielsen list

2.Distribution Architecture Revamp

1.Streamline and consolidate key distributors in top 200 towns

2.Drive deeper penetration through super and sub-distributor (multi-layer distribution) in remaining/ long tail towns

3.Servicing frequency

1.Tailored visit frequency based on outlet needs and unlock capacity to drive new store addition

4.Higher top outlets extraction

1.Drive and grow share & sales in top outlets via retailer loyalty program and footprint expansion

5.Salesforce productivity

1.Increase +30% revenue/salesperson via strong adherence on market work (time in market, outlet visits per day, time in outlet)

6.DMS & SFA adoption

1.Drive the adoption of new ways of work with the improved DMS & SFA.

Profile:

A successful Regional Transformation Lead should have:

- Tier 1/Tier 2 MBA only with 6 to 8 years of Post MBA experience - (Batches 2017, 2018, 2019)

- Tier 1 FMCG background candidates only

- Mandatorily done a front end ASM - general Trade stint along with a strategic role at the regional/national level

- Multiple roles open across - Mumbai, Gurgaon, Bengaluru, Kolkata

- The firm is an industry leader in its category