Regional Marketing Manager - India & Middle East - B2B Segment

Role Overview:

We are seeking a high-caliber Regional Marketing Manager to spearhead our growth strategy across India and the Middle East. In this pivotal role, you will act as the bridge between global brand vision and local market execution, orchestrating end-to-end B2B marketing initiatives that drive pipeline velocity and brand authority.

You will work closely with cross-functional sales leadership, product teams, and regional stakeholders to translate complex business objectives into high-impact campaigns. By leveraging data-driven insights and a deep understanding of regional market nuances, you will directly influence customer acquisition, retention, and long-term revenue growth in two of our most dynamic territories.

Key Responsibilities:

- Design and execute integrated B2B marketing campaigns that align with regional sales targets to accelerate lead generation and conversion rates.

- Manage the end-to-end marketing automation lifecycle, utilizing Salesforce and CRM tools to nurture prospects and optimize the customer journey from awareness to advocacy.

- Oversee the development of localized content strategies that resonate with diverse cultural landscapes in India and the Middle East, ensuring brand consistency across all digital touchpoints.

- Analyze campaign performance metrics and market trends to provide actionable insights, enabling the leadership team to make informed decisions on budget allocation and strategic pivots.

- Collaborate with regional sales teams to ensure seamless lead handoff processes and provide them with the necessary collateral and tools to close high-value enterprise deals.

Required Skillset:

- Demonstrated expertise in architecting complex B2B marketing strategies, with a proven ability to manage multi-channel digital campaigns across diverse geographical regions.

- Excellent communication skills, with the ability to articulate complex marketing concepts to non-marketing stakeholders and adapt messaging for varied regional audiences.

- Advanced proficiency in CRM and marketing automation platforms, specifically Salesforce, with a track record of using data analytics to refine funnel performance and ROI.

- Exceptional stakeholder management skills, capable of influencing senior leadership and fostering collaborative relationships with sales teams across different time zones and cultures.

- Strong analytical mindset, with the ability to synthesize large datasets into clear, strategic narratives that drive business outcomes.

- A postgraduate degree in Marketing or Business Administration from a premier institute is highly preferred, reflecting a strong foundation in strategic management.

- Proven ability to thrive in a high-growth, hybrid work environment, balancing the autonomy of regional management with the necessity of global alignment.