Regional Marketing Manager - B2B SaaS

Role : Regional Marketing Manager - B2B SaaS

Location : Hyderabad (On-site)

We are looking for an experienced Regional Marketing Manager to lead demand generation and customer marketing initiatives across key markets. This role is responsible for driving pipeline growth through integrated marketing campaigns, regional events, and lifecycle marketing while partnering closely with Sales, SDR, and Customer Success teams to accelerate business growth.

Key Responsibilities :

- Develop and execute integrated demand generation campaigns across digital, outbound, partner, and event channels to drive qualified pipeline.

- Own regional marketing programs, including CXO roundtables, executive dinners, flagship events, webinars, sponsorships, and field marketing initiatives.

- Partner with Sales and SDR teams to improve lead quality, conversion rates, and revenue outcomes.

- Analyze campaign performance using funnel metrics, attribution models, and ROI to optimize marketing investments.

- Build and scale customer advocacy programs through case studies, customer testimonials, referrals, and review campaigns.

- Drive customer engagement, retention, upsell, and cross-sell through targeted lifecycle marketing initiatives.

- Implement marketing automation and standardized processes to improve execution efficiency and scalability.

- Collaborate closely with Sales, SDR, Customer Success, and Account Management teams to ensure alignment on GTM initiatives.

- Maintain strong planning, forecasting, reporting, and review cadence for regional marketing activities.

Candidate Profile :

- 6 - 12 years of experience in B2B marketing, preferably within a SaaS organization serving mid-market or enterprise customers.

- Minimum 3 years of experience in a Software-as-a-Service (SaaS) environment.

- Strong expertise in demand generation, field marketing, customer lifecycle marketing, and pipeline generation.

- Hands-on experience with CRM and marketing automation platforms such as HubSpot, Marketo, or Salesforce.

- Strong analytical skills with experience in funnel metrics, attribution, and marketing ROI.

- Excellent stakeholder management and cross-functional collaboration skills.

- Strong communication and content development capabilities.

If you're passionate about driving regional growth through innovative marketing strategies and creating measurable business impact in a fast-growing SaaS environment, we'd love to hear from you.