Description: ONLY FMCG EXPERIENCE RSM - General Trade Role Purpose: - Build the General Trade business almost from scratch in the assigned region - Establish a complete distribution network and a high-performing sales team - Drive market expansion, retail availability, and sales execution Key Responsibilities: Distributor Appointment & Network Development - Identify and appoint Super Stockists and Distributors - Set up a complete distribution structure: SS, distributors, sub-stockists - Ensure infrastructure readiness, ROI standards, and compliance Business Setup & Expansion - Create a regional GT launch and expansion plan - Improve numeric and weighted distribution - Develop route-to-market and beat plans for beverages and food categories Managing Primary and Secondary Sales - Achieve monthly primary sales targets through efficient billing to distributors - Ensure timely order generation, dispatch planning, and distributor stock health - Drive secondary sales through structured team execution and regular market coverage - Track daily, weekly, and monthly secondary sales through SO/TSI reporting - Balance primary vs. secondary to maintain a healthy and realistic sales pipeline - Manage trade schemes, claim settlements, and in-market activation to boost secondary sales - Ensure distributor inventory norms, credit discipline, and rotation Team Building & Leadership - Hire and lead ASMs, SOs, TSIs, and merchandisers - Train and develop team capabilities - Set and monitor sales targets and execution KPIs Market Intelligence & Strategy - Analyze GT market dynamics, competition, and pricing - Identify growth opportunities and execution gaps - Coordinate with marketing for trade promotions, sampling, and visibility Sales Operations & Execution - Plan and deliver monthly and annual sales targets - Drive distribution, coverage, visibility, and retailer engagement - Manage claims, trade schemes, and secondary automation Relationship Management - Maintain strong relations with distributors, retailers, and wholesalers - Negotiate trade margins, scheme structures, and commercial terms Key Requirements: - MBA from Top B Schools with 7+ years of FMCG General Trade experience - Age bracket 30-38 yrs - Proven experience in launching new regions or building business from scratch - Strong distributor network knowledge and market relationships - Hands-on, entrepreneurial, and execution-focused - Ability to build and scale teams

Delhi NCR

Bangalore

Mumbai

Regional Manager - General Trade - FMCG - IIM/ISB/MDI/FMS 

Job Description for Regional Manager - General Trade - FMCG - IIM/ISB/MDI/FMS  in Search Unicorn in  Delhi NCR Bangalore Mumbai for (5-10) years of experience. Apply Now!