Regional Manager - General Trade & Modern Trade - FMCG

Key Responsibilities:

- Develop and execute the National General Trade and Modern Trade sales strategy aligned with business goals.

- Drive primary and secondary sales growth while delivering revenue and market share targets.

- Expand distribution, improve outlet coverage, and strengthen distributor and wholesaler networks.

- Lead, mentor, and develop Regional Sales Managers and field sales teams to drive execution excellence.

- Monitor sales performance, forecasting, budgets, and key business metrics.

- Collaborate with Marketing, Supply Chain, Finance, and other cross-functional teams to ensure seamless execution.

- Identify growth opportunities, optimize sales processes, and drive operational efficiency.

Qualifications & Experience:

- MBA preferred.

- 15+ years of experience in FMCG or consumer goods sales, with strong exposure to General Trade and Modern Trade.

- Proven experience leading national or multi-region sales teams and managing large distributor networks.