JOB DESCRIPTION

Regional Manager - Agency Channel

Life Insurance - Sales & Distribution Leadership

Location: Noida, Mumbai, Pune

Role Overview

The Regional Manager - Agency Channel will drive sales and operational performance across an assigned region. The role focuses on achieving premium and cost budgets, expanding the agency distribution network, improving agent and branch productivity, strengthening customer experience, and ensuring compliance with applicable regulations and internal policies.

Key Responsibilities

Regional Sales & Budget Management

- Achieve regional premium/revenue targets while maintaining effective cost control.

- Prepare sales forecasts, budgets and manpower plans in line with business objectives.

- Track performance against plans and deploy corrective actions to address gaps.

Branch & Distribution Management

- Oversee branch operations and ensure consistent execution of sales processes from lead generation through closure.

- Improve branch productivity by supporting branch leaders, streamlining processes and monitoring operating costs.

- Expand the agency network through cost-effective recruitment of agents and sales managers.

Agency Recruitment, Licensing & Productivity

- Drive recruitment and early licensing of agents and business partners to accelerate productivity.

- Coach managers in recruitment, onboarding and business development.

- Conduct training and performance reviews with branch heads, field sales teams, intermediaries and agents.

Business Development & Relationship Management

- Build regional business development plans to increase written premium and deepen market penetration.

- Engage directly with high-net-worth clients and agents to develop high-value business.

- Identify opportunities to improve customer retention and service revenue.

Customer Experience & Service Quality

- Maintain strong regional service standards and customer satisfaction.

- Address customer escalations and ensure timely resolution, escalating unresolved matters appropriately.

- Work with internal and external stakeholders to support client retention.

Compliance, Risk & Operational Governance

- Ensure adherence to internal policies and applicable regulatory requirements, including relevant IRDAI guidelines, e-KYC and controls against mis-selling.

- Monitor agent and intermediary activity, identify operational or compliance risks, and escalate issues promptly.

- Maintain effective internal controls and implement audit or regulatory recommendations within agreed timelines.

Performance Reporting & Team Leadership

- Provide regular regional performance reports, forecasts, cost updates and actionable insights to leadership.

- Lead and develop regional teams, monitor performance, and foster engagement across managers and agents.

- Identify attrition risks, implement retention initiatives and maintain team morale.

Candidate Profile

- Graduate or postgraduate qualification.

- 10 - 12 years of experience in the life insurance industry, including 10+ years managing the agency channel.

- Demonstrated experience leading regional sales, agency distribution and branch performance.

- Strong track record in premium/revenue delivery, agent recruitment, productivity improvement and cost management.

- Experience managing large field teams through branch/agency leaders and field sales personnel.

- Working knowledge of life insurance products, sales processes, customer service and regulatory compliance.

Core Competencies

- Sales leadership, target delivery and budget management

- Agency recruitment, onboarding, licensing and productivity development

- Branch operations and distribution network expansion

- Customer relationship management and escalation handling

- Performance analysis, forecasting and problem-solving

- People leadership, coaching and stakeholder communication

- Regulatory compliance, operational risk and internal controls

Key Success Measures

- Achievement of annual regional premium/revenue targets and adherence to cost budgets.

- Improvement in forecast accuracy, branch productivity and premium per agent.

- Growth in the active agency network and timely licensing of new business partners.

- Customer retention, service quality and training participation.

- Effective compliance, risk reporting and reduction of avoidable attrition.