Regional Head/Assistant General Manager - Channel Marketing - FMCG/Consumer Durables/Electrical Equipment Industry

Assistant General Manager (AGM) - Regional Channel Marketing Head (West Zone)

Location: Mumbai

Experience: 15-20 Years

Compensation: - 62 LPA + Performance Linked Variable

Notice Period: Up to 45 Days

Role Overview:

We are seeking a senior regional business leader to own and drive Channel Marketing, Sales Growth, and Regional P&L for the West Zone. The role requires strong expertise in distribution-led business expansion, trade marketing, and field execution excellence across FMCG, Consumer Durables, or Electrical Equipment industries.

This is a full ownership leadership role responsible for delivering revenue growth, profitability, and market share through strong distributor and retail ecosystem management.

Key Responsibilities:

1. Regional P&L & Business Ownership

- Own and manage complete P&L for the West Zone

- Drive revenue growth, profitability, and market share expansion

- Execute regional business strategy aligned with national objectives

2. Trade & Distribution Channel Management

- Manage and strengthen distributor, dealer, retailer, and modern trade networks

- Expand distribution footprint across territories

- Improve channel productivity and partner profitability

- Design and execute effective trade schemes

3. Sales & Marketing Leadership

- Lead end-to-end sales and marketing execution for the region

- Drive Go-To-Market (GTM) strategy and product launches

- Ensure achievement of primary, secondary, and tertiary sales targets

- Strengthen demand generation initiatives

4. Team Leadership

- Lead large regional sales teams (100+ members preferred)

- Manage Zonal, Area, and Territory Sales Managers

- Build high-performance culture and strong succession pipeline

- Drive coaching, capability building, and field effectiveness

5. Commercial & Operational Excellence

- Drive pricing strategy and trade marketing effectiveness

- Ensure accurate forecasting, planning, and inventory management

- Optimize ROI on trade and promotional spends

- Ensure strong execution discipline across markets

6. Market Intelligence & Growth Strategy

- Monitor competition, pricing trends, and market dynamics

- Use data and analytics for decision-making

- Identify new growth opportunities and market expansion areas

Candidate Profile:

- 15-20 years of experience in FMCG / Consumer Durables / Electrical Equipment industry

- Strong expertise in Trade Marketing, Channel Sales & Distribution Management

- Proven experience in Regional / Zonal leadership roles

- Must have handled P&L ownership and revenue targets

- Experience managing large field sales teams (100+ members preferred)

- Strong exposure to West India markets (Maharashtra, Gujarat, etc.)

- MBA/PGDM preferred

Key Success Attributes:

- Strong balance of strategic thinking and execution excellence

- Deep understanding of distribution-led growth models

- Ability to deliver aggressive business targets consistently

- High ownership mindset with strong accountability

- Strong leadership and team-building capability