As Growth Marketing Manager - Regional Growth you will be a strategic driver for sustainable revenue growth and profitability in the assigned region. This role blends data-driven marketing with a deep understanding of regional consumer behavior, leveraging performance channels, CRM, and hyperlocal campaigns to maximize ROI.

Responsibilities:

1. Business Ownership & Revenue Management

- Own the regional revenue targets - set revenue growth targets, optimize marketing spend, and ensure positive ROI.

- Allocate budgets across channels and campaigns to achieve maximum impact and profitability.

- Track and report on marketing contribution to sales, gross margin, and net profitability.

- Forecast and manage quarterly/annual marketing budgets for the region.

2. Strategic Planning & Growth

- Develop region-specific growth roadmaps based on consumer insights, competitive intelligence, and market trends.

- Segment customers using RFM, AOV, CLV, and regional insights to identify high-performing personas.

- Translate persona insights into tailored acquisition, retention, and brand building strategies that maximize customer lifetime value.

- Integrate digital performance marketing, CRM, and offline activations to drive store footfall and eCommerce sales.

3. Performance Marketing & CRM

- Manage digital campaigns (Meta, Google, YouTube, etc.) targeted to your region.

- Drive customer acquisition and track campaign ROI across digital + offline.

- Collaborate with the CRM team to launch region-specific SMS, email, and WhatsApp journeys for customer engagement and reactivation.

4. Full-Funnel Growth & Campaign Optimization

- Connect top-of-funnel (awareness, traffic) activities to bottom-funnel outcomes (conversion, retention, lifetime value).

- Plan, execute, and optimize campaigns across search, social, display, and programmatic with a focus on conversion and customer acquisition cost efficiency.

- Continuously A/B test ad creatives, targeting, and formats to improve performance metrics.

5. Reporting & Analysis

- Monitor and report KPIs such as ROAS,CAC, traffic, conversion, footfall uplift, and campaign ROI.

- Produce detailed regional performance reports with actionable insights and recommendations.

- Use analytics tools (Google Analytics, Ads Manager, CRM dashboards) to track attribution across channels.

Candidate Profile:

- 5+ years of experience in performance marketing or growth roles. MBA/PGP/PGDM Marketing

- Prior P&L or budget ownership experience, with a track record of balancing growth, ROI, and profitability.

Technical & Analytical Skills:

- Expertise in customer segmentation, personas, and growth drivers (RFM, AOV, CLV, CAC/ROAS).

- Skilled in attribution modeling, funnel optimization, and campaign experimentation (A/B testing, creative optimization, campaign innovation).

- Strong ability to connect brand-building efforts (top-of-funnel awareness) with business outcomes (conversion, retention, LTV).

- Skilled in developing region-specific growth roadmaps using consumer insights, competitive intelligence, and market trends.

- Adept at budget allocation across channels to maximize ROI and drive sustainable, profitable growth.

Key Skills & Competencies:

- Business Acumen: Proven ability to link marketing decisions to business P&L outcomes.

- Strategic Thinking: Ability to align marketing initiatives with business growth goals and adapt strategies for regional nuances.

- Analytical Mindset: Strong capability in interpreting marketing data, identifying trends, and making data-led decisions.

- Market Knowledge: Understanding of the cultural, economic, and consumer drivers.

- Customer-Centricity: Deep understanding of consumer behavior and journey optimization.

KRA/KPI:

KRA/Measurable metrics :

Drive profitable revenue growth in the assigned region:

1. Regional revenue growth vs. target

2. ROI/ROAS

3. Regional AOV growth %

4. Growth in CLTV (Customer Lifetime Value)

Customer Acquisition:

1. New customer acquisition growth rate

2. Retention/repeat purchase rate

3. Cost per Acquisition (CAC)

4. Lead-to-first purchase conversion rate

Campaign Performance & Optimization:

1. ROI of campaigns (Revenue vs Spend)

2. CTR, CVR, Bounce Rate

3. Campaign A/B tests executed