Regional Customer Marketing Head - FMCG

Description:

- Develop and execute Customer Marketing initiatives in coordination with Marketing and HODs in the region.

- Regional custodian of all RE/Channel/Geography program in the retail channel and keep complete track of outlet wise business trends. Contribute continuous need-based refinement of all programs in coordination with marketing team and implement in the region.

- Custodian of regional marketing performance parameters, analysis and contributor to action plans.

- Execute display and merchandising guidelines in every channel; develop display aids, and local vendors in region.

- Pilot test key in-market initiatives, analyze results and make recommendations.

- Secure key sales information from field sales and present business analytics and findings through planned reviews to RSMs on monthly basis.

- Contribute in coordinating consumer activation and ensure excellent execution

- Lead micro-marketing initiatives for the Region in coordination with Brand teams

- Analyze data to gauge effectiveness of key activities through a pre-agreed control panel and use the analysis to fine tune future activities