Regional Business Manager - Prime LAP

Position Title : Regional Business Manager - Prime LAP.

Segment : Sales.

Product: Prime LAP (Loan Against Property).

Location : Mumbai.

Reporting To : Zonal Business Manager - Prime LAP.

Travel Required: Yes (Extensive within the assigned region).

Level: Managerial.

Purpose of the Role:

- The Regional Business Manager (RBM) is responsible for driving business growth, profitability, and portfolio quality for the Prime LAP segment within the assigned region.

- The role focuses on achieving disbursement and yield targets through effective channel management, business development, and people leadership.

- The incumbent will lead a team of sales professionals and collaborate closely with credit, risk, and operations to ensure sustainable business performance aligned with growth objectives.

Key Responsibilities:.

- Business Development & Strategy - Drive disbursement, yield, and profitability targets for the Prime LAP business within the assigned region.

- Develop and execute a regional business plan aligned with zonal and organizational goals.

- Expand the customer base through new client acquisition and deeper penetration in existing markets.

- Strengthen business relationships with key channel partners (DSAs, connectors) and direct sourcing channels.

- Analyze market trends, competitor strategies, and local opportunities to refine growth plans.

- Portfolio & Risk Management. Maintain portfolio quality by ensuring robust credit assessment, proper documentation, and post-disbursement monitoring.

- Work closely with the Credit and Risk teams to ensure prudent underwriting and adherence to policy parameters.

- Monitor delinquencies, initiate corrective actions, and maintain NPAs within acceptable limits.

- Ensure end-to-end compliance with internal processes, policies, and regulatory norms.

- P&L and Operational Efficiency. Contribute to the preparation of regional P&L budgets and manage branch-level profitability.

- Monitor business productivity, cost ratios, and resource utilization.

- Ensure efficient coordination with internal support teams-Operations, Credit, Collections, IT, and HR-to streamline processes and enhance customer satisfaction.

- Team Leadership.

- Lead, mentor, and motivate a team of Sales Managers and Relationship Managers to achieve set targets.

- Drive performance reviews, goal setting, and capability building across the team.

- Identify training needs and facilitate skill development in line with business requirements.

- Foster a culture of accountability, ethics, and customer centricity.