Regional Business Manager - Agrochemical

About the Role

We are urgently seeking a Regional Business Manager to lead the business development initiatives for our agri-inputs marketplace division. This role involves overseeing sales operations, managing field marketing activities, and building strong relationships with farmers and trade partners. The ideal candidate should have a deep understanding of the agrochemical sector, be passionate about agriculture, and have a proven record in driving regional growth strategies.

Key Responsibilities

- Drive sales performance to meet or exceed annual targets and manage timely payment collections.

- Implement regional business development and sales strategies aligned with company goals.

- Recruit, train, and manage Territory Sales Managers and Field Officers to build a high-performing regional team.

- Monitor and control travel and promotional budgets effectively.

- Ensure adherence to companys sales and business policies across the region.

- Conduct regular market intelligence gathering across territories, including:

- Sales trends

- Competitor activities

- Market potential

- Dealer and farmer feedback

- Maintain and update structured regional profiles, including data on sales, villages, farmers, trade partners, and competitors.

- Identify and nurture key relationships with progressive farmers, local influencers, and agri-input dealers.

- Plan, coordinate, and oversee market development activities such as:

- Farmer meetings and field demos

- Promotional events

- Farmer testimonials and success stories

- Ensure optimal use of sales promotion materials including coupons, banners, posters, etc.

- Liaise with Department of Agriculture officials when necessary for regulatory, promotional, or strategic initiatives.

Desired Candidate Profile

Experience: 6 to 10 years in the agrochemical/agri-inputs industry

Functional Expertise:

- Sales & distribution management

- Customer and dealer relationship management

- Rural/agriculture marketing

Skills & Competencies:

- Strong leadership and team-building abilities

- MAB required

- Excellent communication and negotiation skills

- Strong local market knowledge (language, products, dealer networks)

- Ability to work under ambiguity and deliver consistent performance

- Self-driven with a passion for continuous learning and people development