In this role, you have the opportunity to: 1.Strategize and execute end to end Campaigns ,Partner campaigns and Network campaigns 2.Present marketing reporting on campaigns to management. 3.Provide leadership and guidance to internal team. 4.Lead BTL initiatives / on ground activation Responsibilities: Functional Expertise: 1.Strategizing, planning, developing and executing successful ideas and campaigns for key program and partner initiatives. Campaign review, analysis, agency management. Creative process and project management. 2.Ensuring that their company's products, services, and product lines resonate with current or potential customers. 3.Monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition. 4.Design, Develop & Execute campaigns via IBM Unica & other modules of IBM Marketing Suite (Watson Campaign Automation) 5.Lead entire campaign process automation in Marketing Cloud environment - campaign automation, campaign fulfilment & bonus points offer automation. 6.Project management of key campaigns and program initiatives. Working with delivery teams and cross functional stakeholders to ensure results. Interaction: 1.Collaborate with agencies and business teams to achieve their goal with marketing optimization. 2.Working with delivery teams and cross functional stakeholders to ensure results. Problem Solving: 1.Proactively address any discrepancies or concerns and ensuring timely resolution. 2.Driving CTR in collaboration with Performance marketing 3.Monitor industry trends and changes in regulations that may impact the brand, adapting strategies accordingly

Gurgaon/Gurugram

Refyne - Head - Brand Marketing 

Job Description for Refyne - Head - Brand Marketing  in Refyne in  Gurgaon/Gurugram for (10-12) years of experience. Apply Now!