ReelSaga - Growth/Performance Marketing Lead

Description:

Own the engine that powers the next chapter of storytelling.

The Plot Twist:

ReelSaga isn't building another "app." We are building the infrastructure for how culture is consumed. Were backed by believers, led by second-time founders who have been in the trenches, and were looking for a Growth Generalist to lead our charge from "stealth" to "standard."

As our first dedicated Growth hire, you aren't just running ads; youre architecting the flywheel. Youll sit at the intersection of performance marketing, organic loops, and product-led growth.

What Youll Be Doing:

- Full-Funnel Ownership: Lead the strategy and execution for user acquisition, activation, retention, and referral.

- Performance Engine: Manage budgets across Meta, Google, and emerging platforms with a focus on high LTV and low CAC.

- Organic Virality: Collaborate with our creative team to turn content into a distribution machine. You understand why a reel goes viral before the algorithm does.

- Data Storytelling: Set up the tracking, analyze the cohorts, and find the "Aha!" moments that keep users coming back.

Who You Are:

- The Generalist: Youre equally comfortable auditing a Meta Ad account as you are brainstorming a viral hook for a creator.

- Domain Veteran: You have a proven track record in Video Streaming (OTT) You understand the high-stakes world of user retention and unit economics.

- First-Principles Thinker: You don't just follow a playbook; you write a new one based on what the data tells you.

- Culture Obsessed: You live in the scroll. You know the trends, the memes, and the shifts in how people consume media.

- Pedigree (A Plus): A strong academic background is great, but your "proof of work" and your hunger to build something iconic matter more.

Why ReelSaga?

- Founders who get it: Work directly with seasoned second-time founders who have scaled companies before.

- Zero Bureaucracy: We move fast, we experiment, and we don't do "meetings about meetings."

- Building the Future: Help shape the tools that the next generation of creators will use to tell their stories.