Redcliffe Lab - Vice President - Growth & Marketing

Job Summary:

We are seeking a dynamic VP - Growth & Marketing to drive integrated marketing and product-led growth. This role will lead Brand, Performance, Creative, and Digital teams to deliver measurable business impact. The ideal candidate will combine strategic marketing expertise with a strong focus on user acquisition, retention, and data-driven product growth, collaborating closely with product and tech teams to scale reach, engagement, and market presence.

Key Responsibilities:

Strategic Marketing Leadership:

- Develop and execute marketing strategies aligned with business objectives to enhance brand visibility and market presence.

Brand & Communication:

- Build and manage brand identity, positioning, and communication strategy to ensure consistency across all channels.

Growth and Customer Experience:

- Design and implement growth strategies aligned with the company's vision, focusing on user acquisition, activation, retention, and referral through the app.

- Collaborate with Product, Marketing, Tech, and Design teams to deliver seamless, personalized, and impactful in-app experiences.

Performance Marketing:

- Lead ROI-driven digital campaigns across paid and organic channels to maximize customer acquisition and retention.

Creative & Design Oversight:

- Manage the design team to deliver high-quality creatives, content, and marketing collateral.

Market Research & Insights:

- Analyze market trends, competitor activities, and consumer insights to identify opportunities and improve marketing effectiveness.

Team Leadership & Development:

- Mentor and manage cross-functional teams, fostering a high-performance culture.

Stakeholder Collaboration:

- Work closely with sales, product, and business teams to ensure alignment of marketing strategies with overall company goals.

Budget Management:

- Plan, allocate, and optimize the marketing budget for maximum ROI

Requirements:

- Master's degree from IIM , in Business Administration, or a related field.

- Minimum 5+ years of proven experience in marketing leadership roles.

- Strong expertise in brand management, digital/performance marketing, and integrated campaigns.

- Hands-on experience in leading creative/design teams and managing agencies/vendors.

- Excellent leadership, communication, and stakeholder management skills.

- Analytical mindset with proficiency in marketing analytics and performance measurement tools.