Redcliffe Lab - Performance Marketing Lead

About Us:

Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.

Role Summary

The Performance Marketing Lead will be responsible for planning, executing, and optimizing paid marketing campaigns across digital platforms. The role requires expertise in digital advertising, analytics, and ROI-driven strategies to drive customer acquisition, improve conversions, and strengthen Redcliffe Labs' digital presence.

Key Responsibilities

Campaign Management:

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other digital platforms.

- Drive customer acquisition and conversions through performance-driven campaigns.

- Manage remarketing, display, and programmatic campaigns to maximize reach.

Analytics & Reporting:

- Monitor campaign performance using Google Analytics, Data Studio, and CRM dashboards.

- Track and optimize key metrics including CAC, CPL, ROAS, CTR, and conversions.

- Prepare MIS reports and present insights to leadership for decision-making.

Collaboration & Execution:

- Work closely with design/content teams to develop impactful creatives and landing pages.

- Coordinate with vendors/agencies for campaign execution and performance tracking.

- Align campaigns with sales and operations teams to meet business goals.

Innovation & Experimentation:

- Run A/B tests and explore new channels for scaling campaigns.

- Adopt innovative strategies to improve lead quality and reduce acquisition costs.

Skills & Competencies

- Strong knowledge of Google Ads, Meta Ads, and programmatic platforms.

- Expertise in performance marketing metrics (CAC, CPL, ROAS).

- Familiarity with analytics tools (Google Analytics, Data Studio, CRM dashboards).

- Proven ability to manage and optimize paid campaigns across multiple categories.

- Experience in healthcare, diagnostics, or consumer-facing industries preferred.

- Ability to align marketing campaigns with revenue and growth targets.

- Strong communication and stakeholder management skills.

- Analytical mindset with problem-solving ability.

- Ownership-driven, detail-oriented, and proactive in execution.

- Strong communication and interpersonal skills

Key Deliverables

- Efficient execution of paid campaigns with measurable ROI.

- Increased customer acquisition and walk-ins through digital campaigns.

- Improved brand visibility and lead quality.

- Data-driven insights for leadership decision-making.

Preferred Profile

- 6-10 years of experience in performance marketing.

- Prior experience in diagnostics, healthcare, or consumer internet preferred.

- Strong track record of managing paid campaigns across digital platforms.

- Hands-on expertise in Google Ads, Meta Ads, and analytics tools.

- Ability to drive measurable business outcomes through marketing.