redBus - Category Manager

Drive Category Creation / Growth related initiatives:

- Identify growth opportunities and drive initiatives.

- Offline to Online Bus Customer movement.

- Cross Selling Bus from other LOBs.

- Leisure/Pilgrim/Other Category Creation initiatives.

- Run analytics on Customer cohorts, Shopper/ Conversion related bottlenecks and come up with recommendation to accelerate growth.

- Create visibility of target vs actuals and identify areas of course correction across different dimensions (Region, Channel, Customer Cohorts etc).

- Drive Sales Promotion charter to influence customer retention.

- Drive projects in collaboration Product, Data Science, Performance Marketing Team.