Red Apple Technologies - Specialist - Lead Generation

Key Responsibilities

Market Intelligence & Research

- Conduct in-depth research on industries, competitors, and emerging technology trends (SaaS, AI, AR/VR, Cloud, and Project Management tools).

- Map key stakeholders, decision-makers, and industry influencers for targeted outreach.

- Identify whitespace opportunities and areas where our technology solutions can create business value.

Lead Generation & Prospecting

- Execute multi-channel lead generation strategies through email campaigns, cold calling, LinkedIn networking, and professional forums.

- Qualify inbound inquiries and strategically manage outbound prospecting to ensure a strong and balanced sales funnel.

- Leverage data-driven insights to optimize outreach and increase conversion rates.

Client Engagement & Relationship Building

- Build meaningful connections with CXOs, business heads, and technology leaders.

- Understand client challenges, pain points, and strategic objectives to align them with relevant solutions.

- Act as a trusted partner by adopting a consultative sales approach.

Pipeline Management & Forecasting

- Maintain accurate lead and pipeline data in CRM systems.

- Provide clear, actionable forecasts and progress updates to leadership.

- Monitor and analyze KPIs to evaluate campaign effectiveness and make process improvements.

Collaboration & Feedback

- Work closely with marketing teams to design impactful outreach campaigns and improve messaging based on real-time client feedback.

- Partner with product teams to share customer insights and influence roadmap priorities.

- Contribute to cross-functional initiatives, such as business strategy development and go-to-market execution.

What Were Looking For

Professional Skills

- Minimum 2 years of experience in lead generation, business development, or inside sales.

- Strong communication, presentation, and negotiation skills with the ability to handle CXO-level conversations.

- Experience in managing and nurturing relationships with enterprise clients.

Technical & Analytical Skills

- Familiarity with CRM platforms (HubSpot, Salesforce, or Zoho).

- Exposure to SaaS, AI, AR/VR, cloud solutions, or enterprise project management tools is highly desirable.

- Ability to interpret business needs and translate them into solution-oriented discussions.

- Strong analytical skills to assess lead quality, market data, and campaign effectiveness.

Mindset & Personality

- Entrepreneurial, self-starter, and resourceful with the ability to work independently.

- A go-getter with a passion for technology-driven sales and business strategy.

- Resilient, adaptable, and thrives in a fast-paced, high-growth environment.

- Strong problem-solving mindset and eagerness to learn and take on new challenges