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About the Role: We are seeking a performance-driven and strategically minded Digital Marketing Specialist with a proven track record in driving brand visibility, generating leads, and optimizing digital marketing funnels. The role requires an individual with a strong background in SEO, performance marketing, CRM, and content-based lead generation, especially suited for candidates with exposure to the eLearning industry. Key Responsibilities: 1. SEO (Search Engine Optimization): - Develop and implement advanced SEO strategies to enhance organic search performance and increase visibility across target keywords. - Conduct keyword research, on-page and off-page optimization, technical SEO audits, and backlink analysis. - Collaborate with content teams to drive SEO-optimized content strategy. 2. Social Media & Community Engagement: - Plan and execute social media campaigns across platforms including Facebook, LinkedIn, Instagram, and Twitter to build brand awareness. - Cultivate and manage online communities relevant to the industry. - Monitor trends, engagement metrics, and adapt content to increase community growth and participation. 3. Performance Marketing & Local Advertising: - Run targeted ad campaigns focused on the Kolkata region and neighboring areas using Google Ads, Bing Ads, and Meta Ads. - Monitor, analyze, and optimize campaigns for CTR, CPC, CPA, and ROI. 4. CRM & Marketing Automation: - Leverage Zoho CRM for lead tracking, segmentation, and lifecycle management. - Implement marketing automation workflows using Pabbly, Zapier, and Systeme.io to streamline follow-ups and engagement. - Monitor lead behavior and automate lead nurturing processes. 5. Lead Generation & Funnel Optimization: - Design, build, and optimize high-converting funnels using Systeme.io, Typeform, and landing page tools. - A/B test landing pages, CTAs, and user journeys to enhance conversion rates. - Create segmented email nurturing journeys tailored to lead intent and engagement history. 6. Conversational Marketing: - Set up and manage lead interaction campaigns via WhatsApp and Telegram to enable real-time engagement. - Use chat flows, bots, and direct messaging strategies to qualify leads and drive conversions. 7. Content-Driven Marketing Initiatives: - Plan and execute webinars, podcast episodes, and demo/tutorial videos as a method of audience engagement and course promotion. - Develop gated content strategies to support lead generation through eBooks, checklists, and recorded sessions. 8. Local Event Marketing: - Plan and manage participation in game events, esports tournaments, hackathons, and industry conferences. - Coordinate pre-event promotion, on-site engagement, and post-event lead capture and follow-up. - Collaborate with event organizers, partners, and vendors to maximize brand visibility. 9. Landing Page Design & Optimization: - Design, test, and iterate landing pages using best UI/UX practices. - Optimize layouts, copy, and CTAs based on user behavior analysis and A/B testing. 10. Analytics & Reporting: - Track KPIs for all digital campaigns and prepare weekly/monthly reports highlighting performance, trends, and areas for improvement. - Use Google Analytics, Zoho Analytics, and other BI tools to drive data-backed decision-making. - Provide actionable insights to improve campaign effectiveness and overall digital strategy. Core Skills Required: - Advanced knowledge of SEO, PPC (Google Ads, Bing Ads, Meta Ads), and social media marketing. - Hands-on experience with Zoho CRM, Pabbly, Zapier, Systeme.io, and Typeform. - Expertise in funnel design, marketing automation, and email campaign optimization. - Strong analytical mindset with proficiency in interpreting campaign performance metrics. - Ability to design, test, and optimize landing pages using A/B testing techniques. - Deep understanding of user behavior analytics and experience in improving UX for higher engagement and conversions. - Demonstrated experience in planning and executing webinars, podcasts, local events, and hackathons. Qualifications: - Degree in Marketing, Business Administration, or related field. - Minimum of 5 years of relevant digital marketing experience. - Preferred: Candidates with prior experience in the eLearning industry or EdTech sector.

Kolkata

West Bengal

Red Apple Technologies - Specialist - Digital Marketing 

Job Description for Red Apple Technologies - Specialist - Digital Marketing  in Red Apple Technologies Pvt Ltd in  Kolkata West Bengal for (5-8) years of experience. Apply Now!