ROLE OVERVIEW:

We are seeking a seasoned Senior Growth Marketing Individual to lead our growth strategies and unlock new avenues for Recykal's expansion. This role is pivotal to driving our mission of scaling the circular economy in India and beyond.

As part of mid-level senior leadership, you will take ownership of developing and executing data-driven growth initiatives that accelerate user acquisition, engagement, retention and branding across B2B channels.

You will collaborate with cross-functional teams, manage high-impact campaigns, and continuously optimize marketing efforts to meet business objectives.

KEY RESPONSIBILITIES:

- Lead Growth Strategy: Own the development and execution of innovative growth marketing strategies.

- Drive Data-Driven Decisions: Leverage analytics and performance insights to optimize campaigns.

- Cross-functional Leadership: Collaborate with product, sales, technology, and operations teams.

- Campaign Optimization & Innovation: Continually test, iterate, and refine marketing strategies.

- Resource Allocation & Budget Management: Strategically allocate marketing resources and manage budgets.

- Brand Amplification: Elevate Recykal's market presence across B2B and B2C segments.

- Mentorship & Team Development: Lead, inspire, and mentor a team of marketing professionals.

- Market Trend Analysis: Stay on top of industry trends and competitor strategies.

SKILLS & EXPERIENCE:

- Growth Marketing Expertise: Growth strategy development & execution; Multi-channel digital marketing (SEO, SEM, social, content); Performance analytics & data-driven decision making.

- Commercial & Industry Knowledge: Cleantech, sustainability, or marketplace platforms; FMCG/CPG, e-commerce, or logistics sector exposure; Competitive intelligence & market analysis.

- Campaign & Brand Management: Campaign optimisation & A/B testing; Brand awareness & loyalty programmes; B2B & B2C marketing across digital platforms.

- Leadership & Collaboration: Cross-functional team leadership & mentorship; Budget management & resource allocation; Strong analytical & strategic thinking skills.

- Qualifications: Bachelor's in Marketing, Business or related field; MBA preferred (IIMs, ISB, XLRI or top global schools).

- Experience: 7+ years in growth marketing or senior marketing role.

WHY THIS ROLE:

Shape the circular economy from campaigns to boardroom strategy.

You will lead the growth function with full strategic ownership from multi-channel campaign execution to enterprise-wide brand strategy, from data-driven acquisition growth to boardroom advisory. If you thrive on complexity, command analytics, and want your marketing acumen to shape meaningful business outcomes in sustainability this role is built for you.