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Brand Manager E-Commerce ABOUT RB :&nbsp; Reckitt Benckiser is a global consumer goods leader in health, hygiene and home, listed amongst the top 25 companies on the London Stock Exchange. With a purpose of delivering innovative solutions for healthier lives and happier homes, since the year 2000 net revenues have more than doubled and the market cap has quadrupled. Today we are the global No 1 or No 2 in the majority of our fast-growing categories, driven by an exceptional rate of innovation. Our health, hygiene and home portfolio include brands like Dettol, Durex, Lysol, Veet, Harpic, Mortein, Moov, Dermicool, etc.RB's people and culture are at the heart of the company's success. We have an intense drive for achievement and a desire to outperform. The company has operations in over 60 countries and sales in almost 200 countries. For more information please visit www.rb.com Summary: The Brand Manager will own and optimize the traffic strategy across all of the RB brands and with all of our partners. You will create 360 degree customer journeys, starting from our online media strategy through to our in platform visibility with partner retailers. It is the responsibility of the E-Commerce Manager to lead as many Unique Visitors into our e-commerce channels as possible. Key Responsibilities : - Create a brand strategy for all brands: where is the traffic coming from- Where are we leading our traffic- Which channel can I use to get the highest ROI. - Work closely with the media team to align our big social media and Google PPC campaigns to your traffic strategy and peak seasonality. - Work closely with our e-commerce partners to create 360 degree customer journeys for all brands. - Establish and optimize RB visibility at each stage of the customer journey with our e-commerce partners.- Responsible for in platform media budget - Analyze and improve on execution, constant focus on performance media. - Strive for constant traffic efficiency through out of the box thinking - Manage the brand P&amp;L on the e-Commerce channel Key KPIs : - Unique Visitors to RB brands - Cost per Unique Visitor - Click through rate - ROI / ROAS on media - Conversion rate - NR growth Key Challenges of the role :&nbsp; - Aligning the brand strategy with the media team to optimize the ATL campaigns and goals. - Working closely together with the KAMs and the brand teams to optimize the messaging of the in platform media (branding vs conversion driven). - Balancing RB desired media versus e-commerce partner's desired media. Which channels give the highest ROI and are the most effective- Skills : Must haves&nbsp;: - Strong knowledge of all digital media channels. Experience managing and executing digital media campaigns. - Strong understanding of in platform media and how to optimize. Know what is possible and what works. Experience working with Amazon media (AMS/AMG) preferred. - Brand marketing exposure preferred - Excellent analytical skills, experience with performance media mindset. - Excellent communication and interpersonal skills, with the ability to converse with brand and sales teams as well as account executives and clients/agencies. Preferred attitude traits : - Ability and willingness to learn new tools - Test &amp; Learn - Out of the box thinker - Entrepreneurial attitude / no need for processes or support to thrive

Delhi NCR

Reckitt Benckiser - Brand Manager/Senior Brand Manager - eCommerce  

Job Description for Reckitt Benckiser - Brand Manager/Senior Brand Manager - eCommerce   in Reckitt Benckiser India Private Limited in  Delhi NCR for (4-8) years of experience. Apply Now!

Reckitt Benckiser - Brand Manager/Senior Brand Manager - eCommerce   | iimjobs.com