ReBid - Performance Marketing Specialist

Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across channels including Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube, TikTok, and programmatic platforms.

- Monitor and analyze campaign performance using analytics tools such as Google Analytics, Facebook Insights, and others to track KPIs and ROIs.

- Conduct A/B testing and experiments to improve conversion rates and campaign effectiveness.

- Collaborate with creative teams to develop ad copies, creatives, and landing pages that drive engagement and conversions.

- Manage budgets efficiently to maximize returns while ensuring cost-effectiveness.

- Perform keyword research, audience targeting, and bid management to enhance campaign results.

- Prepare detailed reports and present insights and recommendations to stakeholders.

- Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.

- Work cross-functionally with sales, product, and analytics teams to align marketing efforts with business goals.

Required Qualifications:

- Master's/ Bachelor's degree in Marketing, Business, Communications, or a related field.

- 1 to 7 years of hands-on experience in performance marketing or digital advertising roles.

- Proven track record of managing and optimizing paid campaigns on platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, and others.

- Strong analytical skills with experience in data analysis tools (Google Analytics, Excel, Tableau, etc.

- Ability to interpret campaign data and make actionable recommendations.

- Proficient in A/B testing methodologies and conversion rate optimization.

- Excellent communication and collaboration skills.

- Detail-oriented with strong organizational and time management abilities.

- Familiarity with marketing automation tools and CRM platforms is a plus.

Preferred Skills:

- Certification in Google Ads, Facebook Blueprint, or similar.

- Experience with programmatic advertising and DSP platforms.

- Knowledge of SEO and content marketing principles.

- Basic understanding of HTML/CSS for landing page optimization