Realty Assistant - Performance Marketing Manager

Job Summary:

As the Performance Marketing Manager, you will be responsible for planning, implementing, and optimizing performance-based marketing campaigns across various digital channels.

Your focus will be on driving high-quality traffic, increasing conversions, and maximizing return on investment (ROI).

By leveraging your expertise in performance marketing and your leadership skills, you will guide a team of marketers and collaborate with cross-functional teams to ensure the success of our digital marketing initiatives.

Responsibilities:

- Performance Marketing Strategy: Develop and execute the overall performance marketing strategy, aligning it with the company's objectives and growth targets.

- Campaign Planning and Execution: Lead the planning and execution of performance marketing campaigns, including paid search, social media advertising, display advertising, email marketing, and other digital channels.

- Budget Management: Effectively allocate marketing budgets across campaigns to achieve maximum performance and meet set KPIs.

- Conversion Rate Optimisation (CRO): Continuously analyse campaign performance and conduct A/B tests to optimise conversion rates and improve campaign efficiency.

- Data Analysis and Insights: Utilise data analytics tools to gather insights, analyse performance metrics, and make data-driven decisions to enhance campaign performance.

- Team Leadership: Manage and mentor a team of performance marketers, providing guidance, setting clear goals, and fostering a culture of collaboration and excellence.

- Marketing Technology Integration: Stay informed about the latest marketing technologies, tools, and trends and implement innovative solutions to enhance performance marketing efforts.

- Performance Reporting: Prepare comprehensive reports on campaign performance, KPIs, and ROI and present findings to stakeholders and leadership.

- Collaborative Approach: Work closely with cross-functional teams, including content, design, and analytics, to ensure seamless alignment of marketing efforts and support overall business objectives.

- Industry Best Practises: Keep abreast of industry best practises, the competitive landscape, and emerging trends in performance marketing to identify new opportunities for growth.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business, or a related field; A Master's degree is a plus.

- Proven experience (5+ years) in performance marketing or digital marketing, with a track record of successfully managing and optimising pperformance campaigns.

- Strong understanding of performance marketing concepts, platforms, and data analysis.

- Proficiency in using digital marketing tools and platforms such as Google Ads, Facebook Business Manager, Google Analytics, etc.

- Analytical mindset with the ability to interpret data and draw actionable insights.

- Leadership and team management skills, with the ability to motivate and guide a team to achieve exceptional results.

- Excellent communication and presentation abilities.

- Strategic thinking and problem-solving skills

- Ability to thrive in a fast-paced and dynamic environment.

Benefits:

- Competitive salary package inclusive of performance-based incentives.

- Comprehensive training and avenues for professional development.

- Access to a collaborative and forward-thinking work environment.

- Opportunity to play a pivotal role in directly contributing to the company's expansion and accomplishments.