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296
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Job Code

1728159

RBP Finivis - Senior Digital Marketing Manager - Forex & Cross-Border Payments

RBP Finivis Private Limited.5 - 10 yrs.
rupee18-25 LPA
.Panchkula/Haryana
Posted 5 days ago
Posted 5 days ago

About the role:

RBP Finivis is an RBI-licensed money changer (FFMC CHG 0297-2023). Two businesses run on one set of infrastructure. Mego Forex sells outward remittance under LRS, forex cards, currency exchange and travel services direct to Indian consumers. RBP Finivis sells that same stack white-labelled to travel companies, education consultants, money changers and fintechs who want a forex business without building one.

Our entire process is online. No branch queue, no field motion to fall back on. Someone finds us, lands somewhere, signs up, transacts - and every one of those steps is a digital surface that either works or loses them. This role owns that whole path, not just the top of it.

What you will own:

- Paid media across Meta, Google and LinkedIn, with a budget you own and a CAC you are held to

- The online funnel end to end: landing pages, sign-up flow, drop-off, instrumentation

- SEO and content for two brands that currently rank for almost nothing

- Lifecycle: email, WhatsApp, and the handoff into CRM

- Demand generation for the white-label platform - a B2B sale, and a different discipline from the consumer side

- A team of up to 13 digital marketing interns, working in pods

- The intern pipeline itself: hiring more, judging who is genuinely good, and making the case for the ones who should be absorbed permanently. We would rather build marketers than keep buying them.

What we are looking for:

- 5+ years in marketing, at least 3 in fintech, payments or financial services

- Hands-on with currency exchange, cross-border remittance or forex products. You should be explaining LRS to us, not the other way round

- You have owned an online funnel, not just campaigns - you know where the money leaks between the click and the conversion

- B2B marketing for a platform, API or white-label product

- You have managed and developed juniors, and can name someone whose career you moved

Being straight about what you would join:

One designer, shared with product. A paid search account that needs reinstatement work. A LinkedIn presence being rebuilt. Most of your team will be interns starting around the same time you do. If that reads as a mess, this is not the job. If it reads as scope with very little in the way, it probably is.

How we hire:

A 25-minute call. Then a take-home plus a 90-minute working session - under three hours in total, we tell you exactly what we are assessing, and you look at our real accounts rather than a cleaned-up version. Then a conversation with the founder. You hear back within four working days at every stage, either way.

Location:

Panchkula, Haryana. Full-time, on-site with hybrid flexibility.

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Posted by

Job Views:  
296
Applications:  12
Recruiter Actions:  2

Job Code

1728159

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