Role Summary:

RAYS Education is seeking a high-energy Sales Team Lead to manage and scale a team of 25 inside sales agents handling inbound and outbound leads for our medical and engineering entrance coaching programs (NEET, JEE, Foundation & Crash Programs).

The role focuses on driving conversions, improving counselling quality, enforcing discipline in CRM usage, and building a high-performance sales culture. This is a hands-on leadership role requiring strong execution, data orientation, and daily floor management.

Key Responsibilities:

1. Team Management & Performance

- Lead, mentor, and manage a team of ~25 inside sales counsellors

- Set daily, weekly, and monthly targets for leads contacted, counselling sessions, conversions, and revenue

- Conduct daily stand-ups, call reviews, and performance huddles

- Identify underperformance early and implement corrective action plans

2. Sales Execution & Conversion

- Ensure timely follow-up of all inbound leads from digital, referral, school tie-ups, and walk-ins

- Monitor counselling quality and ensure value-based, ethical selling aligned with RAYS' academic reputation

- Personally handle high-value or complex parent/student conversations when required

3. Process, CRM & Reporting

- Ensure 100% adherence to CRM processes (lead tagging, follow-ups, conversion status, reasons for drop-offs)

- Track and analyze key metrics:

- Lead-to-counselling ratio

- Counselling-to-conversion ratio

- Revenue per counsellor

- Cost per acquisition (in coordination with marketing)

- Share daily MIS and weekly performance reports with senior management

4. Training & Capability Building

- Onboard and train new counsellors on:

- RAYS programs, outcomes, and pedagogy

- Parent handling and objection management

- Sales scripts and counselling frameworks

-Conduct weekly refresher training and role-play sessions

5. Cross-functional Coordination

- Work closely with Marketing on lead quality and campaign effectiveness

- Coordinate with Academic & Operations teams to ensure smooth post-admission experience

- Provide structured feedback from the field to improve offerings and messaging

Key Targets & KPIs:

- Team revenue & enrollment targets

-Lead-to-conversion percentage

- Average response time to leads

- Productivity per counsellor

- CRM hygiene and data accuracy

Candidate Profile:

Experience:

- 5-8 years of experience in inside sales, with minimum 2-3 years as a Team Lead

- Proven experience managing large inside sales teams (15-25 members)

- Prior experience in EdTech / Education / Coaching institutes (NEET/JEE preferred) is a strong advantage

Skills & Competencies:

- Strong people management and floor leadership skills

- Excellent communication in English & Malayalam (Hindi is a plus)

- Data-driven mindset with comfort in dashboards, reports, and KPIs

- High ownership, discipline, and execution orientation