Ratnadeep Retail - Branding Lead - FMCG Segment

Description:

Role - Branding Manager FMCG (New Product Launches)

Key Responsibilities:

Brand Strategy & Positioning:

- Develop and refine the brands positioning, value proposition, and messaging framework aligned with business goals.

- Translate the brand vision into a comprehensive brand strategy across all customer touchpoints.

- Lead brand architecture decisions and ensure brand consistency across product lines and business units.

New Product Launch Management:

- Manage end-to-end branding for new product introductions (NPI) including packaging, naming, brand architecture, launch communication, and retail support.

- Develop go-to-market strategies including ATL, BTL, digital, shopper marketing, and in-store visibility.

- Monitor post-launch performance, consumer feedback, and brand health KPIs to drive continuous improvement.

Brand Identity & Creative Oversight:

- Oversee the development and application of brand guidelines, including visual identity, tone of voice, and brand assets.

- Collaborate with design, content, and external agencies to produce high-quality brand materials (ads, packaging, digital content, etc.).

- Manage brand launches, rebranding initiatives, and refreshes.

Campaign & Communication Management:

- Plan and execute integrated brand campaigns across digital, print, social media, and traditional media platforms.

- Partner with the PR and content teams to ensure cohesive messaging and storytelling.

- Monitor competitor branding and market trends to identify differentiation opportunities.

Consumer & Market Insights:

- Conduct brand health tracking, market research, and customer feedback analysis to guide branding decisions.

- Use insights to optimize brand experience and customer engagement strategies.

Collaboration & Leadership:

- Work closely with cross-functional teams including Product, Buying & Merchandising, Customer Experience, and Digital Marketing to align on brand initiatives.

- Manage relationships with branding agencies, consultants, and creative vendors.

Key Skills & Competencies:

- FMCG-Specific Branding Skills

- New Product Launch Execution

- Consumer-Centric Brand Development

- Category Management Understanding

- Speed-to-Market Agility

- Shopper and Trade Marketing Coordination

- Packaging & Labeling Expertise

- Brand Activation (In-store & Digital)