Team: Performance Marketing, D2C, E-commerce, CRM/Retention, Key Account Management (KAMs)

Reports to: CEO & CMO

Role Purpose:

We are seeking a high-ownership Digital Revenue Lead / Senior Manager to drive end-to-end digital revenue across our D2C platform, e-commerce marketplaces, and performance marketing channels. This role is critical to scaling our skincare brand and building a predictable, high-performing growth engine. You will work closely with the CMO to create a powerful brand growth loop while taking full ownership of daily revenue-driving execution. The ideal candidate brings strong analytical rigor, forecasting excellence, structured thinking, and leadership maturity.

Key Responsibilities:

- Own the complete D2C revenue P&L and monthly sales targets.

- Manage the full funnel: traffic conversion retention.

- Improve CRO, AOV, repeat rate, subscription adoption and overall funnel efficiency.

- Build monthly D2C revenue plans aligned with marketing and category teams.

- Collaborate closely with brand/content teams for high-converting campaign execution.

- Lead paid acquisition across Meta, Google, Affiliates, Programmatic, Influencer amplification.

- Scale efficiently with strong CAC, ROAS, MER discipline.

- Build a multi-channel acquisition engine tailored for skincare consumer journeys.

- Guide, mentor, and upskill the internal performance team.

- Plan & run growth experiments (creative tests, landing pages, audience strategies).

- Manage marketplaces: Amazon, Nykaa, Myntra, Flipkart, Tira, Blinkit.

- Full visibility and ownership of marketplace GMV, contribution margin, visibility and spend efficiency.

- Lead marketplace category planning: pricing, promotions, visibility, event strategy.

- Maintain flawless marketplace hygiene (catalogue health, ratings, reviews, search ranking).

- Manage and guide KAMs to unlock monthly growth opportunities.

- Build structured plans for new product launches on marketplaces.

- Build monthly and quarterly revenue forecasts.

- Define optimal channel mix strategy across D2C and E-commerce.

- Own data insights action discipline across performance, content, CRM & marketplaces.

- Create and execute growth experiments across funnels, creatives, and product positioning.

- Translate brand campaigns and storytelling into measurable revenue outcomes.

- Build a strong content performance feedback loop.

- Ensure tight cross-functional collaboration between brand, CRM, content, design and operations.

- Reduce daily operational load on the CMO by driving structured and predictable execution.

- Build and mentor a multi-disciplinary team (D2C managers, performance marketers, KAMs).

- Set up clear SOPs, dashboards, weekly reviews and forecasting routines.

- Establish systems for predictable monthly digital revenue.

- Reduce dependency on junior resources through improved planning, data, and processes.

- Bring stability, clarity and accountability to all growth functions.

KPIs (Success Metrics):

- MoM D2C + E-commerce revenue growth.

- CAC, ROAS, MER.

- Website conversion rate, repeat purchase rate, AOV.

- Marketplace GMV, margins and visibility share.

- Forecasting accuracy.

- Spend efficiency & CAC discipline.

- Funnel health and retention metrics.

- Team output, processes, and operational excellence.

What Were Looking For:

- 5-8+ years in Growth, Performance Marketing, D2C or E-commerce revenue roles.

- Managed at least 5-15 Cr monthly digital revenue (D2C + marketplaces).

- Experience in high-growth consumer brands, preferably beauty/skincare, personal care or wellness.

- Strong cross-functional ownership mindset with ability to lead end-to-end execution.

- Highly analytical, structured, data-first problem solver.

- Excellent communication and stakeholder management.

- Strong understanding of forecasting, P&L and revenue modelling.

- Calm, collaborative, low-ego, and effective at building alignment.

- Comfortable building systems, dashboards, and teams from scratch.

- Ability to partner well with creative and brand teams without friction.