Performance Marketing Manager

Location: Dehradun / Noida (Work From Office 5 Days)

About the Role:

Rareprob Solutions Pvt. Ltd. is seeking a highly motivated and analytical Performance Marketing Senior Executive / Manager to drive user acquisition and growth for our mobile application portfolio. The ideal candidate should have strong expertise in mobile app performance marketing, paid user acquisition, campaign optimization, and growth analytics. You will be responsible for planning, executing, and scaling profitable acquisition campaigns while maximizing ROAS, LTV, retention, and ad revenue across multiple advertising platforms.

Key Responsibilities:

- Own and scale user acquisition strategies across paid channels including Google Ads, Meta Ads, Unity Ads, TikTok Ads, IronSource, Apple Search Ads (ASA), and other performance marketing networks.

- Plan and execute App Install, tROAS, and engagement campaigns optimized for ad revenue, Lifetime Value (LTV), and user retention.

- Continuously optimize campaigns using key performance metrics including ROAS, CPI, CPA, retention, and Ad ARPU.

- Manage campaign budgets, bidding strategies, creatives, audience targeting, and geo-expansion across multiple mobile applications.

- Analyze the complete user acquisition funnel from installs to monetization and optimize campaigns based on performance insights.

- Collaborate with Product, Monetization, Design, and Analytics teams to improve onboarding, user engagement, retention, and ad yield.

- Drive creative strategy by testing ad formats, messaging, hooks, creatives, and gameplay or utility-based concepts.

- Conduct structured A/B testing on creatives, audiences, bidding strategies, and placements to maximize campaign performance.

- Track, analyze, and report campaign performance using Firebase, AppsFlyer, Adjust, Singular, Google Analytics, and other analytics platforms.

- Identify, evaluate, and onboard new acquisition channels, advertising networks, and growth opportunities.

- Stay updated on industry trends, attribution methodologies, SKAdNetwork (SKAN), privacy updates, and marketing automation tools.

Required Skills & Experience:

- 4-5 years of hands-on experience in Mobile App User Acquisition or Performance Marketing.

- Strong expertise in:

1. Google Ads (App Campaigns - tROAS, tCPI)

2. Meta Ads (App Install & Re-engagement Campaigns)

3. Unity Ads, TikTok Ads, IronSource, and Apple Search Ads (preferred)

- Strong understanding of ad-funded monetization models and how user acquisition impacts ad revenue.

- Hands-on experience with Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, or Singular.

- Proven experience in scaling campaigns while maintaining profitable ROAS and positive LTV.

- Experience managing large advertising budgets across multiple geographies.

- Strong understanding of attribution, audience segmentation, creative optimization, conversion funnels, and retention metrics.

- Exposure to automation tools, scripts, or APIs is an added advantage.

- Excellent analytical, communication, and cross-functional collaboration skills.

Preferred Qualifications:

- MBA or Bachelor's degree in Marketing, Business, Analytics, or a related field.

- Experience working on Utility Apps, Casual Gaming, or Hyper-Casual Gaming applications.

- Knowledge of App Store Optimization (ASO), Cross-Promotion, and Lifecycle Marketing.

- Google Ads Certification and/or Meta Blueprint Certification.

- Experience with Looker Studio, Tableau, or other data visualization tools.

Why Join Rareprob Solutions Pvt. Ltd.?:

- Work on high-scale mobile applications used by millions of users.

- Opportunity to own and drive growth initiatives across global markets.

- Collaborative and fast-paced work environment with cross-functional exposure.

- Career growth opportunities with ownership and autonomy.

- Competitive compensation and performance-driven culture.

Contact Information:

Interested candidates can share their updated resume