Rapoo - Marketing Manager - India & Overseas Market

Marketing Manager - India & Overseas Market

Company Description:

Rapoo is a trusted leader in high-quality computer peripherals, known for its innovation in keyboards, mice, and headsets. As a subsidiary of Rapoo Technologies Limited, Hong Kong, and part of Shenzhen Rapoo Electronics Co., Ltd., Rapoo has a global presence in 80+ countries and a network of 1,500+ channel partners in India.

Established in 2002, the company has a strong commitment to providing reliable, regionally optimized solutions that enhance productivity and elevate brand image. Rapoo is recognized with awards such as the iF Design Award, Red Dot Design Award, and CES Innovation Award.

Job Description:

Strategy Development:

- Develop and execute comprehensive marketing strategies aligned with company goals.

- Conduct market research to identify trends, opportunities, and competitive insights.

Campaign Management:

- Track and measure campaign performance and optimize for ROI.

Brand Management:

- Maintain brand consistency across all marketing channels.

- Enhance brand awareness and positioning in the market.

Content and Communication:

- Oversee creation of marketing materials such as brochures, newsletters, and promotional content.

- Coordinate with design, content, and digital teams to produce engaging campaigns.

Budget and Reporting:

- Manage the marketing budget and ensure cost-effective spending.

- Prepare regular reports on marketing performance, KPIs, and return on investment.

Requirements and skills:

- Master's or Bachelors degree in Marketing or related field

- 5 to 10 years of marketing experience, with at least 2-3 years in a managerial role.

- Proven success in developing and executing marketing strategies.

- Strong understanding of digital marketing (SEO, social media, and Google analytics, web analytics)

- Experience in setting up and optimizing offline marketing campaigns

- Excellent communication, leadership, and organizational skills.