Rapido - City Unlock Manager

Job Role Overview:

The City Unlock Manager is responsible for driving city-level growth by unlocking new categories and enhancing marketplace efficiency. This includes conducting deep market research, identifying growth levers, executing high-impact projects, and managing P&L. The role demands close coordination with cross-functional teams and strong leadership of on-ground operations. A successful candidate will blend strategic thinking with flawless execution to meet growth, profitability, and operational KPIs.

Key Responsibilities:

- Conduct comprehensive market research to understand use-case triggers, consumer behavior, and barriers to adoption in existing and new categories.

- Derive city-level insights and identify growth levers and opportunities for expansion and category unlock.

- Ensure seamless execution of strategic projects/initiatives defined by the Regional Manager with a high degree of operational excellence.

- Own and drive P&L management and marketplace efficiency in the respective city.

- Collaborate with cross-functional teams to ensure alignment on execution and deliverables.

- Manage on-ground teams, including promoters, interns, and executives, ensuring performance, productivity, and adherence to SOPs.

- Drive supply and demand initiatives that contribute to city-level growth targets.

Key Result Areas (KRAs):

- Growth in Monthly Active Users (MAU) and customer retention in the city.

- Achievement of city-level growth targets and profitability.

- Supply growth and optimization across demand clusters.

- Marketplace performance metrics including FE-NET maximization.

- Execution success rate and impact metrics for special projects.