About Rapido:

About Rapido Founded in 2015, Rapido is India's leading multi-modal mobility platform. What began with bike taxis has rapidly evolved to include auto-rickshaws, cab-hailing, and peer-to-peer deliveries. Today, Rapido commands a dominant 70% market share in bike taxis, 40% in auto rides, and holds the second-largest position in the cab segment with a 22% share-establishing us as the overall market leader in ride-hailing. With over 4 million rides completed daily and more than 2 billion rides served to date, Rapido operates in 200+ cities and is aggressively expanding toward a presence in 500 cities. In 2024, we proudly achieved unicorn status with a valuation of $1.1 billion.Driven by technology and innovation, we're expanding into new categories while remaining committed to improving last-mile connectivity and empowering livelihoods at scale.

Job Role Overview:

The City Unlock Manager is responsible for driving city-level growth by unlocking new categories and enhancing marketplace efficiency. This includes conducting deep market research, identifying growth levers, executing high-impact projects, and managing P&L. The role demands close coordination with cross-functional teams and strong leadership of on-ground operations. A successful candidate will blend strategic thinking with flawless execution to meet growth, profitability, and operational KPIs.

Key Responsibilities:

- Conduct comprehensive market research to understand use-case triggers, consumer behavior, and barriers to adoption in existing and new categories.

- Derive city-level insights and identify growth levers and opportunities for expansion and category unlock.

- Ensure seamless execution of strategic projects/initiatives defined by the Regional Manager with a high degree of operational excellence.

- Own and drive P&L management and marketplace efficiency in the respective city.

- Collaborate with cross-functional teams to ensure alignment on execution and deliverables.

- Manage on-ground teams, including promoters, interns, and executives, ensuring performance, productivity, and adherence to SOPs.

- Drive supply and demand initiatives that contribute to city-level growth targets.

Key Result Areas (KRAs):

- Growth in Monthly Active Users (MAU) and customer retention in the city.

- Achievement of city-level growth targets and profitability.

- Supply growth and optimization across demand clusters.

- Marketplace performance metrics including FE-NET maximization.

- Execution success rate and impact metrics for special projects.

Skills and Competencies:

- Strong analytical skills and data-driven decision-making.

- Proficiency in market research and deriving actionable insights.

- Ability to formulate and execute city-level strategies.

- Experience in managing P&L and driving marketplace efficiency.

- Strong problem-solving skills, especially in ambiguous situations.

- Excellent program and project management capabilities.

- Proven operational execution with measurable impact.

- Experience in launching and scaling new categories or initiatives.

- Strong stakeholder management and communication across internal and external partners.

- Ability to manage cross-functional projects with operational rigour.

- Capability to lead, motivate, and manage on-ground teams.

- Understanding of consumer behavior, use-case triggers, and adoption barriers.

- Familiarity with demand-supply dynamics and optimization levers.

- Bias for action - proactive in identifying and solving challenges.

Experience:

- 2-8 years of total work experience, preferably in high-growth startups, consulting, or operations-heavy industries.

- Proven track record in city operations, business strategy, or category management.

- Experience in P&L ownership, marketplace operations, or launching new initiatives at a city/regional level.

- Prior experience managing field teams, driving local market strategy, and working with cross-functional stakeholders is a strong plus.