RANKGURU - Assistant General Manager - Marketing - Infinity Learn

Location: Hyderabad (Corporate Office, with frequent pan-India travel)

Department: Marketing

Reporting to: Head of Marketing

Experience Required: 10-12 years in B2C marketing roles (preferably in education, retail, FMCG, or consumer sectors)

Employment Type: Full-time, On-site

About Infinity Learn:

Infinity Learn, backed by the prestigious Sri Chaitanya Education Group, is a dynamic digital learning platform committed to delivering innovation-ready education. With a result-oriented and passionate team, we aim to redefine learning through technology, making it engaging, flexible, and impactful. Our hybrid learning model empowers students with options to attend classes online, offline, or both, based on their preferences.

Website: infinitylearn.com

LinkedIn: linkedin.com/company/infinity-learn-by-sri-chaitanya

Instagram: instagram.com/infinitylearn_by_srichaitanya

Role Overview:

- As an AGM - Marketing, you will lead the strategy and execution of national and regional marketing initiatives aimed at increasing awareness, consideration, and walk-ins for Infinity Learn.

- You will work closely with sales, academic, and regional teams to ensure cohesive and consistent marketing across more than 100 centres nationwide.

Key Responsibilities

1. B2C Marketing Strategy & Positioning:

- Develop a strong B2C marketing positioning tailored to parents and students across Tier 1, 2, and 3 cities.

- Translate national marketing objectives into region-specific campaigns and assets.

- Align marketing strategy with quarterly and annual enrolment targets.

2. Integrated Campaign Management (ATL, BTL, Digital Sync):

- Plan and execute integrated marketing campaigns using ATL (TV, print, outdoor, cinema), BTL (hoardings, brochures, school outreach), and digital amplification.

- Sync messaging across offline and digital channels for maximum reach and recall.

3. Market Insights & Consumer Research:

- Conduct consumer insight studies and competitive benchmarking to identify regional trends and preferences.

- Track marketing health metrics including awareness, recall, NPS, and sentiment.

4. Events, Activations & Community Engagement:

- Design and implement marketing activations like scholarship drives, talent hunts, felicitation events, and school engagement programs.

- Enable regional teams to run micro-events and community-driven campaigns.

5. Partnerships & Influencer Engagement:

- Collaborate with schools, educational consultants, and local influencers to boost marketing presence and credibility.

- Lead co-marketed and partnership-based engagements aligned with student-parent communities.

6. Vendor & Agency Management:

- Manage creative, media, event, and printing agencies to deliver quality output on time and within budget.

- Oversee vendor performance and ensure adherence to marketing guidelines.

7. Budget Ownership & ROI:

- Manage the marketing budget with a focus on cost-effectiveness and high ROI.

- Maintain dashboards for tracking campaign performance, lead flow, and walk-ins.

Qualifications & Skills:

Must-Haves:

- MBA in Marketing or equivalent from a reputed institute.

- 10-12 years of B2C marketing experience with a proven track record in executing high impact campaigns.

- Proven expertise in building and scaling online, e-commerce, and EdTech brands.

- Excellent analytical, communication, and project management skills.

- Experience managing cross-functional teams and external agencies.

Good-to-Have:

- Exposure to Tier 2/3 markets and their cultural nuances.

- Experience in education/test prep or EdTech marketing.

- Knowledge of local and regional media planning and execution.

Key Success Metrics:

- Growth in marketing awareness, recall, and preference scores.

- Increase in qualified walk-ins and lead-to-admission conversions.

- ROI from ATL/BTL marketing initiatives.

- Scale and impact of regional marketing events and school engagement.

- Consistency and quality of marketing presence across locations.

Why Join Infinity Learn's Marketing Team?

- Drive impactful campaigns that reach and inspire millions of learners nationwide.

- Be part of a data-driven, creative team shaping the voice and brand of a leading EdTech platform.

- Collaborate with visionary leaders and marketers in a high-growth, fast-paced environment where innovation meets purpose.