RAK Ceramics - Senior Product Manager

Role Summary:

This is a strategic leadership role that sits at the intersection of product management, marketing, and commercial excellence ; shaping how our worldclass global ranges resonate with Indian customers, channel partners and specifiers.

Key Responsibilities:

Portfolio Strategy & Positioning:

- Own the gotomarket strategy.

- Define clear product ladders, price architecture, and value propositions to differentiate between RAKs masspremium play and RAKs global luxury segment.

Market Insights & Adaptation:

- Partner with global product teams to adapt SKUs, finishes, and designs to local preferences.

- Drive databacked decisions for portfolio rationalization and introductions.

Product Lifecycle Management:

- Lead the creation of sales enablement tools (TDS sheets, design guides, hero product kits).

- Monitor product performance metrics: margin, contribution, and market penetration, adjusting strategies in real time.

Stakeholder Collaboration:

- Engage with dealers, architects, and influencers to gather feedback and finetune positioning.

- Act as the India voice to the global product team, sharing insights and shaping future developments.

KPI's:

- Measurable uplift in dealer adoption and project specifications.

Desired Profile:

Experience:

- 10-12 years in product management, category marketing, or portfolio strategy; preferably

in building materials, home décor or FMCG premium categories.

- Deep understanding of Indian trade, retail, and architect ecosystems.

- Analytical thinker with P&L ownership experience.

- Excellent communication and storytelling skills to inspire internal teams and external partners.

Why Join Us?

Youll be at the heart of that journey; crafting a portfolio that blends global innovation with local insight, and building icons that redefine our industry.