Digital Marketing Lead:

About RAAPID:

RAAPID is a healthcare technology company on a mission to bring defensible, clinically accurate coding to risk adjustment. Headquartered in Louisville, Kentucky and built on 15+ years of healthcare and AI legacy, our neuro-symbolic AI-powered platform helps health plans and providers optimize revenue, ensure compliance, and reduce administrative costs across value-based care.

RAAPID is backed by a strategic "Industry Trifecta" of Series A investors - M12 (Microsoft's Venture Fund), UPMC Enterprises, and Healthworx (the investment arm of CareFirst, Inc.) - uniting technology, provider, and payer validation behind defensible risk adjustment. Recognized by Modern Healthcare as a 2025 Best in Business Healthcare IT honoree and named to the 2026 KLAS Emerging Company Spotlight, RAAPID is HITRUST certified, SOC 2 compliant, and deployed on Microsoft Azure.

Position Overview:

The Digital Marketing Lead owns RAAPID's digital lead-generation engine - turning search, paid media, and content into qualified pipeline. You will run SEO/AEO/GEO, content-driven PPC, LinkedIn advertising, content distribution, and an in-house content studio, all toward a single goal: drive high-intent inbound leads from RAAPID's priority healthcare buyers.

This is a hands-on, performance-oriented role for a builder who blends channel expertise, content sense, and a relentless focus on conversion and cost-per-lead.

Key Responsibilities:

SEO, AEO & GEO - Organic & AI Search:

- Own RAAPID's organic search strategy across technical SEO, on-page, and content - growing rankings and qualified organic traffic for risk-adjustment, HCC, RADV, and value-based-care topics.

- Lead Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) - structure content to win featured snippets, "People Also Ask," and citations in AI search (Google AI Overviews, ChatGPT, Perplexity).

- Build and maintain topic clusters, pillar pages, and schema markup that establish RAAPID as the authoritative source in the category.

- Monitor algorithm shifts, AI-search trends, and competitor visibility; adjust strategy to protect and grow share of voice.

PPC & Content-Driven Paid Demand Generation:

- Plan and run paid search (Google Ads) and content-driven lead-gen campaigns - gated assets, lead magnets, and high-intent keywords - optimized for cost-per-lead and pipeline.

- Manage budgets, bidding, audiences, and creative testing across channels; continuously improve CAC and conversion.

- Build and optimize landing pages, forms, and conversion paths in partnership with Marketing Ops.

LinkedIn Ads & Paid Social:

- Own LinkedIn advertising - sponsored content, thought-leadership/document ads, and lead-gen forms - aligned to ABM target accounts and personas (CFO, CMO, CIO, RA Director).

- Run account- and persona-based paid programs that feed sales pipeline; coordinate with Product Marketing on messaging and with Sales on target lists.

Content Distribution & Syndication:

- Build a multi-channel distribution engine - email, syndication, partnerships, organic/paid social, and retargeting - to amplify reach and recycle content for maximum ROI.

- Manage content syndication vendors and co-marketing/partner channels to extend qualified reach into target accounts.

Content Studio:

- Run RAAPID's content studio - the production engine for conversion-focused assets (blogs, landing pages, lead magnets, infographics, short-form video) - in collaboration with the existing brand and marcomm team.

- Maintain an editorial and production calendar tied to demand goals; ensure every asset is SEO/GEO-optimized and conversion-ready.

- Partner with Product Marketing and Brand & MarComm to keep messaging sharp and brand voice consistent.

Measurement & Optimization:

- Own digital funnel metrics - traffic, MQLs, cost-per-lead, conversion rates, and pipeline contribution by channel.

- Report performance and run continuous experimentation (A/B tests, channel mix, creative) to improve efficiency and lead quality.

Required Qualifications:

- 6+ years in digital/performance marketing or demand generation at a B2B SaaS or enterprise software company, with ownership of a lead or pipeline number.

- Hands-on expertise in SEO plus emerging AEO/GEO (AI-search optimization), and paid search / PPC.

- Proven experience running LinkedIn Ads and paid social for B2B lead generation.

- Strong grasp of content-driven demand generation, landing-page/CRO, and marketing analytics (GA4, Search Console, ad platforms).

- Experience managing content production (in-house or agency/freelance) and multi-channel distribution.

Preferred Qualifications:

- Experience marketing in healthcare, risk adjustment, or value-based care.

- Familiarity with marketing automation/CRM (Marketo/HubSpot, Salesforce) and ABM platforms (e.g., 6sense).

- Experience with AI tools for content production, optimization, and campaign workflows.

Technical Skills:

- SEO/GEO tooling (e.g., Ahrefs / Semrush, Google Search Console, schema), and GA4.

- Google Ads and LinkedIn Campaign Manager; paid social and retargeting platforms.

- CMS, landing-page builders, and marketing automation / CRM.

Values & Leadership Expectations:

At RAAPID, we are building a high-performance, customer-focused, and innovation-driven culture. We look for people who strongly align with our core values:

- Integrity - Demonstrates honesty, accountability, and ethical decision-making in every interaction.

- Employee Centricity - Values collaboration, respect, and team growth while fostering an inclusive work environment.

- Can-Do Attitude - Brings ownership, agility, and a solution-oriented mindset to challenging situations.

- Converting Challenges into Opportunities - Thrives in ambiguity and proactively transforms business challenges into scalable outcomes.

- Customer Centricity - Keeps customer success, value realization, and long-term partnerships at the center of decision-making.

- Innovation Mindset - Continuously seeks better ways of solving healthcare problems through technology, data, and creative thinking.

Location:

Currently Remote (Work from Home), transitioning to 100% Work from Office in Ahmedabad / Noida. Open to travel to the main office in Ahmedabad (India) and Kentucky (US) as required.

Why RAAPID?:

- Backed by an Industry Trifecta: Series A funding from M12 (Microsoft's Venture Fund), UPMC Enterprises, and Healthworx (CareFirst's investment arm) - uniting technology, provider, and payer backing.

- Industry Pioneer: Leveraging state-of-the-art neuro-symbolic AI - combining machine learning with knowledge graphs and clinical reasoning - to transform healthcare operations.

- Strong Foundation: Built on four key pillars - Trust, Technical Competence, Stability, and Technical Innovation.

- Recognition: Modern Healthcare 2025 Best in Business Healthcare IT honoree and 2026 KLAS Emerging Company Spotlight; HITRUST certified and SOC 2 compliant.

- Culture: Certified Great Place to Work, reflecting our dedication to employee satisfaction and professional growth.

- Mission-Driven: Focused on revolutionizing value-based healthcare through customizable, AI-powered solutions.

- Global Presence: Headquartered in Louisville, Kentucky, with a robust team across the US and India.

What We Offer:

- Competitive compensation package with performance-based incentives.

- Opportunity to shape the future of a high-growth AI company and work closely with executive leadership.

- Collaborative and innovative work environment within a Great Place to Work-certified culture.

- Comprehensive health insurance and professional development opportunities.

The ideal candidate is a performance-minded digital marketer who pairs channel and content expertise with a relentless focus on lead quality and cost-per-lead, and who thrives in a fast-paced, innovative environment.