Raaj Industrial Lubricants - Business Development Manager

Location: Mumbai

Department: Business Development and Sales

Industry: Automotive (Oil/Greases/Lubricants)

Employment Type: Full-Time

About the Company

Raaj Industrial Lubricants Limited is an ISO-certified lubricant blending company, established in 1990, and a key member of the Rajgarhia Group of Enterprises. The company manufactures engine oils for vehicles, including 2-wheelers, 4-wheelers, trucks, buses, and the defence sector, as well as industrial, marine, specialty, and aviation oils and greases. Raaj Industrial Lubricants provides high-quality, superior-grade lubricants to meet diverse automotive and industrial needs, supported by an in-house testing facility and a focus on quality adherence.

Job Summary:

The Business Development Manager will be responsible for leading our sales and marketing initiatives for B2B partnerships across OEMs, OES, private label clients, industrial buyers and international clients. A strong background in the lubricants industry, particularly in automotive oils, greases, coolants, and industrial lubricants, with hands-on experience in managing large accounts and building new markets is highly preferred.

Key Responsibilities:

Strategic Business Development:

- Create monthly business development goals and build strategic action plans to achieve them with the team

- Identify effective channels and acquire new clients in the OEM, contract manufacturing, and private label segments

- Develop proposals, quotations, pricing structures, and commercial agreements based on client needs.

- Create custom solutions and unique product portfolios that align with client requirements

- Manage lead generation and enable a continuous pipeline of potential customers to be pursued

- Represent the company and network in industrial expos and B2B forums to onboard new international clients

- Draw in-depth insights from the market and competitor analysis to guide product diversification (SKU expansion) and

market entry strategies

- Identify emerging trends and regulatory changes in the lubricants and automotive industry

Key Account Management:

- Build, maintain, and deepen continuous and long-term relationships with OEMs and private label clients

- Act as the primary point of contact for technical queries, commercial discussions and service requests

- Ensure high levels of post-sales support and customer satisfaction

- Resolve escalations effectively and ensure long-term business retention

- Conduct regular client visits to maintain customer engagement and gather market feedback

- Analyze customer feedback to suggest existing product and quality improvements and explore new product

diversifications

Cross-Functional Collaboration:

- Collaborate with supply chain, production and logistics teams to ensure timely delivery and client satisfaction

- Coordinate with the finance and accounting team for payment collections, and client documentation

- Work closely with R&D/quality, production and logistics teams to ensure real-time tracking and alignment of orders

with customer requirements

Sales Metrics & Analysis:

- Drive and meet monthly, quarterly, and annual revenue targets for the OEM/OES/Toll Blending/private label vertical

- Lead pricing strategy, sales negotiations, and contract finalizations.

- Track sales performance, margins, and order pipelines on a regular basis

- Manage budgets, sales forecasts, cost-efficiency initiatives and KPIs for the sales and marketing department

independently

- Recommend process improvements and innovations for greater operational efficiency

- Follow structured order tracking and task delegation on company ERP systems and SOPs

- Monitor sales performance metrics and generate actionable reports for senior management

- Prepare detailed MIS reports and present business forecasts to senior management

Required Qualifications

Education: BBA / B.Com / M.Com / MBA or equivalent

Experience of working in lubricant industry for minimum 5 years

Proficiency in:

- ERP systems, MS Excel

- Managing B2B client base

- Established network with OEMs/OES/Automotive companies

Preferred Knowledge/Skills:

- 5+ years experience preferred.

- Strong knowledge of automotive lubricants, coolants, and grease products

- Working knowledge of ERP software like Odoo is a strong plus

- Proven track record of meeting/exceeding sales targets and driving revenue growth

- Hands-on experience with CRM platforms and digital marketing tools is a plus

- Excellent leadership, negotiation, and communication skills.

- Ability to take ownership of end-to-end customer cycle & practice accountability

- Willingness to travel based on business needs