R K Swamy - Management Trainee - Traditional Media Planning

Job Title: Management Trainee - Traditional Media Planning

Department: Media Planning (Traditional)

Location: Chennai

Job Type: Full-Time, Entry-Level

About Us:

R K SWAMY LTD is a leading advertising/marketing/media agency known for delivering impactful, data-driven media solutions across traditional and digital channels.

We're passionate about storytelling, media strategy, and making real connections between brands and audiences.

We're looking for a curious, driven, and analytical individual to join our Traditional Media Planning team as a Management Trainee.

Job Summary:

- As a Management Trainee in the Traditional Media Planning team, you will receive hands-on training in developing strategic media plans across TV, radio, print channels.

- You will work closely with experienced media planners and buyers to support campaign planning, media research, vendor coordination, and performance tracking.

- This is an ideal opportunity for someone looking to build a career in media planning and gain foundational experience in a fast-paced, collaborative environment.

Key Responsibilities:

- Assist in the development and execution of traditional media plans based on client objectives and target audiences.

- Conduct media research.

- Analyze media performance data and prepare campaign reports and post-buy analyses.

- Coordinate with media vendors for proposals, rates, and availability across TV, radio, print.

- Support the preparation of client presentations and internal planning documents.

- Maintain and update media flowcharts, budgets, and timelines.

- Monitor market trends and keep the team informed of new opportunities in the traditional media space.

Requirements:

- Master's/Bachelor's degree in Marketing, Advertising, Communications, or a related field.

- Strong interest in media and advertising, particularly traditional platforms.

- Excellent analytical and organizational skills.

- Proficiency in Microsoft Excel and PowerPoint; familiarity with media tools is a plus.

- Effective written and verbal communication skills.

- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

- A proactive attitude and a willingness to learn and take initiative