Position: Director of Marketing

Company: DoubleTick.io

Location: Mumbai, India

Employment Type: Full-time

Company Overview

- DoubleTick.io is a leading WhatsApp CX platform serving over 10,000+ clients worldwide.

- We are a Mumbai-based team of 120+ dedicated to empowering businesses to leverage business messaging as a strategic growth channel and to foster meaningful, scalable customer relationships.

- We are backed by prominent investors like InfoEdge and Beenext.

Role Overview:

- We are seeking a visionary and data-driven Director of Marketing to helm our global marketing strategy and execution.

- Reporting directly to the leadership team, this role will shape and elevate DoubleTick.io's brand, drive demand generation, refine product positioning, and accelerate revenue growth.

- This is a pivotal opportunity for an entrepreneurial marketing leader to build and execute a high-impact marketing roadmap at a fast-growing SaaS startup.

Key Responsibilities:

Strategic Leadership:

- Develop and implement an integrated marketing strategy aligned with business objectives and growth targets.

- Oversee brand, product marketing, demand generation, digital marketing, content, PR, and events, ensuring a cohesive and innovative approach.

- Recruit, mentor, and lead a high-performing marketing team.

- Establish KPIs, measure performance, and foster a culture of continuous improvement, innovation, and accountability.

- Champion brand consistency and storytelling excellence across all customer touchpoints.

Demand Generation & Growth:

- Drive pipeline development through integrated marketing campaigns-content marketing, SEO/SEM, social media, email marketing, webinars, and partnerships.

- Optimize marketing spend for maximum ROI and measurable revenue impact.

- Product Marketing & Go-to-Market (GTM) - Collaborate closely with Product and Sales teams to create compelling product narratives, pricing strategies, and GTM plans.

- Orchestrate product launches, ensuring market readiness and strong audience resonance.

Data-Driven Decision Making:

- Establish and maintain robust analytics frameworks to track key marketing metrics.

- Regularly analyze data to inform strategic decisions and refine marketing tactics, focusing on improving conversion, engagement, and retention.

Cross-Functional Collaboration:

- Partner with executive leadership to provide strategic insights, forecasts, and updates on marketing performance.

- Work cross-functionally with Product, Sales, and Customer Success to ensure alignment and support broader business goals.

Qualifications & Experience:

- 8+ years of progressive marketing experience, including at least 3 years in a leadership role within a SaaS environment.

- MBA from a top-tier business school; a BTech or engineering background is strongly preferred.

- Proven track record of building and scaling marketing teams, implementing processes, and delivering measurable results.

- Deep expertise in integrated marketing, brand strategy, digital marketing, and product marketing.

- Highly analytical, with the ability to translate data insights into actionable strategies.