Quick Commerce Marketing Lead

Hiring for an Indian MNC, having diversified portfolio.

Job Description -

- Leading planning and execution of campaigns for Q-commerce accounts / Platform.

- Planning executing and optimizing paid media campaigns on Meta / Google to drive traffic, and visibility and ultimately conversions on quick commerce platforms.

- Expertise working on full-funnel Paid media strategies.

- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

- Apply analytics to get the best matrix of impressions, CTRs, and Conversion rates.

- Manage end-to-end advertisement campaigns for Swiggy Instamart, Blinkit, Zepto, and other QCom Channels (Strategizing, Development, Delivery).

- Measure the effectiveness of demand generation activity and adapt campaigns as necessary to deliver higher quality responses and improve conversion rates.

MUST HAVE -

- Experience of managing campaigns on Quick commerce platforms is mandatory

- Excellent understanding of Q-commerce platform algorithms

- Experience with platform dashboards and execution tools is mandatory.

- Candidates having experience of Marketing Agencies will be preferred.