Job Title: Data Analyst - Retail Sector - Campaign Analyst

Location: Bangalore

Work Type: Work from Office

Notice Period: Immediate to 30 days preferred

About Quation

Welcome to Quation, where data transforms into the currency of informed decisions.

We are more than a data analytics company; we are the architects of your data-driven success.

Our commitment to precision, innovation, and industry transformation sets us apart.

At Quation, we embody the essence of "Powering Data, Empowering Decisions.

" We are driven by the belief that data, when harnessed intelligently, has the power to revolutionize industries, driving growth and efficiency.

Join us in revolutionizing the world of data analytics/AI/ML.

Job Description:

We are seeking a skilled and motivated Data Analyst - Campaign Analyst specializing in the Retail Sector.

In this role, you will focus on analysing retail marketing campaigns, generating actionable insights, and enabling our clients to make data-driven marketing decisions that enhance customer engagement, drive sales, and optimize performance.

Years of Experience: 1 - 3 Years relevant work experience

Responsibilities:

- Campaign Performance Analysis: Conduct deep analysis of marketing campaigns to evaluate effectiveness, ROI, customer engagement, and overall impact.

- Data Collection and Preparation: Build and maintain clean, organized datasets using SQL, AWS Redshift, and Python to support analytical needs.

- Customer Insights: Develop insights on customer segmentation, purchasing patterns, and behaviour to inform targeted marketing strategies.

- Dashboard Creation: Design and build dynamic dashboards and reports using advanced Excel and visualization tools for campaign performance tracking.

- Optimization and A/B Testing: Perform A/B tests and multivariate analyses to optimize campaign strategies and measure success.

- Collaboration: Work closely with the marketing and sales teams to align campaign insights with business goals and support data-driven decision-making.

- Data Documentation: Document processes and data flows for transparency and repeatability of campaign analyses.

Qualifications:

Basic Qualifications:

- Master's/Bachelor's degree in data Analytics, Marketing, Statistics, Economics, or a related field.

- 1 - 3 years of experience in data analysis, campaign analytics, or retail marketing analytics.

- Proficiency in SQL for data extraction and manipulation, with advanced SQL skills preferred.

- Experience working with AWS Redshift for managing large datasets and analytical tasks.

- Strong skills in Excel for data organization, reporting, and analysis.

- Exposure to Salesforce CDP (Customer Data Platform) or other campaign management platforms.

Preferred Qualifications:

- Familiarity with Python for data manipulation and analytics, including libraries like Pandas and NumPy.

- Experience in campaign analytics and optimization within the retail industry.

- Knowledge of machine learning basics to leverage customer insights for predictive modelling.

- Proficiency in A/B testing and statistical analysis methodologies.

Suggested Skills:

- Advanced SQL: Essential for data querying and data preparation.

- AWS Redshift: Experience with Redshift for data storage, ETL, and analysis.

- Python: Familiarity with Python and data science libraries for analytics.

- Salesforce CDP: Exposure to Salesforce Customer Data Platform for campaign tracking and segmentation.

- MS Excel: Advanced skills in Excel, including pivot tables, complex formulas, and data visualization.

Preferred Skills:

- Retail Industry Knowledge: Understanding of retail metrics, customer behaviour, and campaign metrics.

- Campaign Analytics: Proven experience in campaign data analysis and optimization, including A/B testing.

Ideal Soft Skills:

- Strong analytical and critical thinking skills.

- Excellent communication, able to present complex insights to non-technical stakeholders.

- Attention to detail with an ability to prioritize and manage multiple tasks.

- Collaborative mindset with an ability to work cross-functionally.

- Solution-oriented with a proactive approach to identifying and solving problems.

General Recruitment Disclaimer:

Quation Solutions Pvt Ltd is an equal opportunity employer.

We value diversity and are committed to creating an inclusive environment for all employees.

Immediate to 30-day notice period candidates are preferred

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