Posted by
Posted in
Sales & Marketing
Job Code
1679311
Description:
1. Business Growth & Customer Acquisition:
- Identify, approach, and onboard local freight customers such as MSMEs, distributors, warehouses, and small manufacturers.
- Generate consistent demand for outbound and return loads through direct engagement and local market mapping.
- Negotiate and finalize commercial terms, payment cycles, and service commitments aligned with GreenLines policies.
- Develop a steady pipeline of confirmed and repeat customers to ensure optimal fleet utilization and profitability.
- Lead the local sales team in achieving monthly and quarterly sales, revenue, and margin goals.
2. Customer Relationship & Retention:
- Ensure high levels of customer satisfaction through prompt response, reliable service, and transparent communication
- Build strong partnerships with customers to drive long-term retention and recurring business
- Collaborate with Operations and Planning teams to ensure timely truck allocation and flawless service execution
- Address and resolve escalations effectively to maintain customer trust and confidence
3. Market Development & Intelligence:
- Track state-level freight demand trends, lane utilization, seasonal patterns, and competitor movements
- Identify new business opportunities and underserved markets within the assigned territory
- Leverage market insights to propose route-level pricing strategies and service enhancements
- Maintain close connects with brokers, shippers, and local transport associations to strengthen
4. Sales Governance & Reporting:
- Ensure timely and accurate reporting of performance metrics in CRM tools and Excel-based trackers
- Drive adherence to company processes on quotation, billing, collections, and documentation
Monitor key sales KPIs, including:
- Number of new and active direct customers per month
- Repeat booking ratio (%)
- Revenue and margin contribution per km / per truck
- Contracted load volume and utilization
- Customer satisfaction and retention
Ideal Experience:
- 11-17+ years of experience in Sales, Business Development, or Account Management within the Logistics or
- Transportation industry, preferably in the Full Truck Load (FTL) segment
- Proven expertise in customer acquisition, freight negotiation, and key account retention
- Strong understanding of freight market dynamics, including trucker-shipper-broker relationships
- Exposure to digital freight aggregation platforms or tech-enabled logistics models is preferred
- Proficiency in Microsoft Excel and working knowledge of CRM systems
- Masters in Business Management (MBA/PGDM) from a reputed B-school
- Strong familiarity with local geography, customer segments, and market characteristics
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Posted by
Posted in
Sales & Marketing
Job Code
1679311