About QUA :
QUA is an affordable luxury brand crafting high-quality, chic, and functional workwear for modern working women. We bridge the gap in women's workwear - offering stylish, empowering clothing that champions equality in paychecks, pockets, and beyond.
With a vibrant and inspiring community, QUA is on a mission to redefine workwear for women in India. We're building fast, and we want sharp, driven people to grow with us.
Role Overview
As a Performance Marketing Executive at QUA, you will own our paid media engine - from strategy to execution to optimisation. You'll manage significant ad budgets across Meta and Google, work closely with the creative team to produce high-converting ads, and be accountable for revenue, CAC, and ROAS targets that directly impact the business.
Key Responsibilities
Campaign Management
- Create, manage, and optimise ad campaigns across Meta (Facebook & Instagram) and Google Ads
- Continuously test and iterate on creatives, audiences, and bidding strategies to maximise ROAS
Creative & Conversion
- Collaborate with designers to brief and develop high-performing ad creatives
- Optimise landing pages and website experience to improve conversion rates and reduce drop-offs
- Ensure messaging alignment between ad creative and on-site experience
Analytics & Reporting
- Build and maintain daily, weekly, monthly, and quarterly performance dashboards
- Track and report on key metrics: CAC, ROAS, CTR, conversion rate, revenue, and more
- Use Google Analytics and Google Tag Manager to monitor funnel performance and attribution
Growth & Optimisation
- Identify growth levers across paid channels and proactively propose experiments
- Work with the Shopify platform to support campaign tracking and conversion setup
- Stay current on platform updates, algorithm changes, and industry best practices
Key Requirements
- 3-5 years of experience in performance marketing, preferably in fashion or D2C e-commerce
- Expert-level knowledge of Meta Ads Manager and Google Ads
- Hands-on experience with Google Analytics (GA4) and Google Tag Manager
- Proficiency with the Shopify platform
- Strong analytical mindset with the ability to translate data into clear decisions
What Makes You a Great Fit
- Sharp creative instinct - you understand what makes an ad stop the scroll
- Excellent problem-solving skills - you don't wait for answers, you find them
- Strong communication skills - you can present performance clearly to leadership
- Detail-oriented with a bias for speed and execution
Tools & Platforms
Meta Ads Manager Google Ads Google Analytics 4
Google Tag Manager Shopify Excel / Google Sheets
Why Join QUA?
- Manage real budgets and drive measurable business impact from day one
- Work closely with the CEO - high visibility, high ownership
- Exposure to influencer campaigns, product launches, and creative strategy
- Dynamic, collaborative, and trend-driven work culture
- Be part of a brand that's redefining how women dress for work in India
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