QpiAI - Senior Specialist - Digital Marketing

Senior Specialist - Digital Marketing

Description:

About the job

About QpiAI:

QpiAI is a deep-tech company building next-generation platforms across Artificial Intelligence, Quantum Computing, and Intelligent Systems. Our products serve enterprises, research institutions, and advanced technology professionals worldwide. This role is for a marketer who understands complex products, long funnels, and revenue impact, not just clicks.

Role Overview:

We are looking for a senior Digital Marketing Specialist with 46 years of experience in SaaS and enterprise product marketing who can design, execute, and optimize full-funnel digital growth systems. This role goes far beyond running ads. You will own funnel strategy, analytics architecture, conversion tracking, and revenue performance across high-value products in AI and deep tech.

Responsibilities:

1. SaaS & Enterprise Growth Strategy

- Design and execute full-funnel growth strategies for SaaS and enterprise products, from acquisition to activation, conversion, retention, and upsell.

- Translate complex AI / deep-tech offerings into clear, high-impact digital journeys for professional and enterprise audiences.

- Drive adoption, upgrades, and revenue for high-ticket and long-sales-cycle products.

2. Funnel Planning, Execution & Optimization

- Architect end-to-end marketing funnels (TOFU MOFU BOFU) across paid, organic, email, retargeting, and owned channels.

- Build multi-step journeys including lead qualification, nurturing, automation, and sales handoff.

- Continuously optimize funnel conversion rates using cohort analysis, attribution data, and behavioral insights.

3. Advanced Analytics, Tracking & Measurement

- Own end-to-end tracking architecture using GA4, Google Tag Manager, and analytics tools.

- Design and implement event-based tracking across websites, landing pages, forms, and digital products.

Ensure accurate tracking of:

- User journeys

- Conversion paths

- Funnel drop-offs

- Campaign attribution

- Enable real-time performance visibility for all growth initiatives.

4. Product-Led & Lifecycle Marketing

- Execute product-led growth (PLG) and lifecycle campaigns similar to modern SaaS platforms.

- Understand and apply in-product behavior tracking, engagement triggers, and conversion signals to drive upgrades and paid conversions.

- Collaborate with product and tech teams to align user actions, events, and marketing automation.

5. Revenue, Performance & Forecasting

Track and report on key revenue metrics:

- CAC

- ROAS

- Conversion rates

- Funnel velocity

- Monthly spend vs projections

- Prepare weekly performance reports and monthly revenue forecasts.

- Recommend budget allocation, scaling strategies, and efficiency improvements based on data.

6. Enterprise & Deep-Tech Marketing

- Plan and execute campaigns for enterprise-grade and emerging deep-tech products (AI platforms, advanced analytics, quantum technologies).

- Understand long sales cycles, multi-stakeholder buying processes, and consultative selling.

- Support ABM, high-value lead generation, and institutional adoption strategies.

Required Experience & Skills

Must-Have

- 4 to 6 years of experience in SaaS, enterprise, or B2B product marketing.

- Proven experience designing and managing complex marketing funnels, not just isolated campaigns.

- Strong hands-on expertise with GA4, GTM, conversion tracking, and analytics architecture.

- Deep understanding of digital revenue metrics (CAC, ROAS, LTV, funnel efficiency).

- Experience working with technical products and collaborating with engineering / product teams.

- Strong analytical mindset with the ability to translate data into business decisions.

Nice-to-Have

- Experience marketing AI, ML, data platforms, or deep-tech products.

- Exposure to product-led growth (PLG) or in-app lifecycle marketing.

- Experience with CRM, marketing automation, or CDP tools.

- Prior experience in high-ticket or enterprise sales funnels.

What Were NOT Looking For

- Pure performance marketers focused only on running ads.

- Candidates limited to basic Google Ads / Meta Ads execution.

- Marketers without experience in analytics, funnels, or revenue ownership.

Why Join QpiAI

- Work on frontier technologies shaping the future of AI and Quantum.

- Own growth systems end-to-end, not just channels.

- Collaborate with world-class technologists and researchers.

- High autonomy, high impact, and real ownership of outcomes.

Requirements added by the job poster

- 1+ years of work experience with Google Ads

- 1+ years of work experience with Software as a Service (SaaS)