Description:

About the job:

Designation: Associate Business Manager - Social Media

Location: Kolkata, India

Reporting to: Business Manager - Social Media

About The Role

We are looking for an experienced Associate Business Manager - Social Media with at least 3 years of prior experience in a digital marketing agency.

The ideal candidate will be responsible for end-to-end social media strategy, execution, and client servicing.

This role requires strong client-facing skills, cross team coordination, and the ability to deliver high-quality social media campaigns across diverse industries.

The position is based out of Kolkata and will directly manage projects from renowned clientele.

Key Responsibilities

Client Management & Servicing

- Act as the primary point of contact for clients, managing day-to-day communications, calls, and presentations.

- Understand client objectives, translate them into actionable social media strategies, and ensure timely delivery.

- Provide periodic performance reports, insights, and recommendations.

Content Planning & Execution

- Develop monthly social media calendars aligned with brand objectives and seasonal and/or latest trends.

- Coordinate with copywriters, designers, and other creative team members for content creation.

- Oversee and execute content publishing, monitoring, and performance tracking across platforms.

Event Coverage

- Cover client events and activations for social media in real-time, ensuring engaging live updates, stories, and post-event highlights.

- Liaise with creative teams to capture and publish relevant content that reflects brand presence and audience engagement.

Project Management

- Manage end-to-end social media activities for 3-4 assigned brands.

- Ensure timelines, quality standards, and client expectations are consistently met.

- Collaborate with internal teams to drive creative, engaging, and on-brand content.

Strategic Input

- Identify new opportunities for campaign amplification and platform innovations.

- Support the Business Manager in client pitches, proposals, and strategy decks.

Requirements

- Minimum 3 years of social media management experience in a digital marketing agency.

- Proven track record of handling client accounts independently.

- Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.

- Excellent communication, presentation, and client-servicing skills.

- Ability to work with creative and copy teams to deliver high-quality output.

- Strong organizational and project management skills.

- Analytical mindset to track performance and optimize campaigns.

Desired Soft Skills

- Proactive problem solver with a client-first mindset.

- Strong attention to detail with the ability to manage multiple projects simultaneously.

- Collaborative team player.

- Ability to remain calm and solution-oriented in high-pressure situations.

- Creative thinking with a strong sense of accountability.