Puretech - Associate Business Manager - SEO

Description:

About the job:

Job Description SEO Associate Business Manager (ABM)

Location: Pune

Experience: 2-4 Years

Work Mode: Onsite

Company: Puretech Digital A Genesis Company

About The Role:

We are looking for a detail-oriented and analytically strong SEO ABM to join our growing digital marketing team. This is a hands-on role that requires ownership of end-to-end SEO execution from keyword research and technical audits to content recommendations, link acquisition, and performance reporting.

The ideal candidate should be comfortable working independently, possess a strong understanding of SEO fundamentals and advanced concepts, and demonstrate a data-driven approach to improving organic performance.

Key Responsibilities:

SEO Strategy & Execution

- Create accurate keyword lists and organize content themes effectively.

- Conduct independent keyword research with minimal supervision.

- Evaluate website structure, information architecture, and content, and provide actionable recommendations.

- Understand client services/products and translate them into detailed SEO-driven content requirements.

Technical SEO

- Perform technical audits including checks on breadcrumbs, heading tags, internal linking, and content accessibility.

- Provide source-code-level recommendations to improve website crawlability and indexation.

- Implement Meta tags and OG tags, ensuring context-based and keyword-rich Title and Meta Descriptions.

- Deliver error-free on-page SEO recommendations.

Content & Link Building

- Apply knowledge of keyword density, proximity, and Latent Semantic Indexing (LSI) to create unique, non-duplicative content ideas.

- Initiate backlinking activities with compelling headlines and keyword-rich descriptions.

- Regularly refresh link inventories and stay updated with new content syndication platforms.

Reporting & Analytics

- Adhere to reporting timelines and proactively flag any deviations.

- Track and analyze keyword ranking trends and key SEO performance metrics.

- Investigate bounce-rate fluctuations and identify contributing factors.

- Integrate insights from Google Search Console and Google Analytics to report on business performance improvements or declines

Qualifications & Skills:

- Master's/Bachelors degree in Engineering (preferred) or any relevant field.

- 2-4 years of hands-on experience in SEO with proven results in improving organic visibility.

- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.

- Proficiency in SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.

- Strong analytical mindset with the ability to derive insights and make data-driven decisions.

- Excellent written and verbal communication skills.

- Passion for staying updated with evolving SEO trends, tools, and techniques.