About Plum:

At Plum, we like our skincare science-backed, delightful, and fun. As one of Indias fastest-growing beauty brands, we create skincare, haircare and body care that worksand build brands that consumers genuinely love.

As we scale, one of the questions we're increasingly obsessed with is simple: What's actually driving our growth?

We invest across top-of-funnel media, performance marketing, influencers, sampling and several other growth levers. They all contribute to awareness, search, trials and repeatsbut not necessarily in the same way or with the same efficiency.

We're looking for an Assistant Manager Media & Growth who is curious enough to question that, analytical enough to find the answer, and commercially sharp enough to tell us what we should do differently because of it.

What You'll Own:

- You'll own the full-funnel media and growth agenda for identified focus categoriesfrom building the media plan and allocating budgets to understanding what is actually moving the business.

- This isn't just a media execution role.

- You'll be expected to connect media consumer behaviour business outcomes and help us make smarter decisions about where the next rupee should be invested.

Here's the Kind of Problem You'll Solve:

Imagine we're investing simultaneously in: Top-of-funnel media + Performance Marketing + Influencers + Sampling.

All four cost money. All four potentially influence branded search, consideration, trials, conversions and repeats.

But:

- Which lever is creating the greatest incremental impact per rupee?

- Does the answer change by category?

- What happens if we increase TOF investment and reduce performance spends?

- Is influencer marketing creating incremental demand or capturing demand that already existed?

And, most importantly:

- What should we do differently next quarter because of what the data is telling us?

These are the kinds of questions we want you to own.

What You'll Do:

1. Media & Growth Ownership:

- Own full-funnel media planning for identified focus categories.

- Build media plans and recommend budget allocation across growth levers.

- Think across top-of-funnel and bottom-of-funnel media rather than treating them as independent channels.

- Translate category and business objectives into clear media and growth strategies.

- Continuously evaluate whether investments are delivering the intended business outcomes.

2. Audience & Creative Strategy:

- Identify and sharpen target audiences based on category, consumer and platform insights.

- Partner with Brand and Creative teams to determine what communication and creative approaches should work for different audiences.

- Evaluate creative performance and identify what is drivingor limitingcampaign effectiveness.

- Translate media and consumer signals into sharper creative briefs.

3. Agency Management:

- Build clear, outcome-oriented briefs for media and performance agencies.

- Challenge agency recommendations rather than simply accepting standard media plans.

- Track agency performance and ensure accountability against agreed business objectives.

- Work closely with partners to continuously optimize campaigns, audiences, creatives and investments.

4. Growth Analytics & Experimentation:

- Diagnose why campaigns are or aren't working, going beyond surface-level metrics.

- Design experiments to answer ambiguous growth questions and establish clear hypotheses before investing.

- Build your own trackers and analyses where required rather than relying only on standard dashboards.

- Connect signals across media performance, branded search, traffic, conversion, trials, repeat behaviour and other relevant metrics.

- Turn data into clear recommendations on where to invest, where to reduce and what to test next.

What We're Looking For:

- 2-3 years of hands-on experience across Media, Growth, Performance Marketing or related areas, with meaningful end-to-end ownership of projects or campaigns post completion of Graduation from IIT.

- Strong comfort with numberswell beyond simply tracking ROAS, CTR or CPC.

- Someone who is comfortable opening a blank Excel sheet and building their own analysis when the answer isn't readily available.

- Strong first-principles thinkingyour natural response to a problem should be Why is this happening? rather than What's the standard playbook?

- Ability to think about a media decision as a business decision, not merely a channel decision.

- Strong problem-solving ability and comfort working with ambiguity.

- Ability to communicate insights simply and influence stakeholders based on data.

- Strong academic pedigree from a leading undergraduate institution is preferred.

Location: Thane, Mumbai