Key Responsibilities:

Amazon E-commerce Management:

- Manage and oversee the day-to-day operations of the brand's Amazon marketplace presence.

- Develop and execute strategies to improve product visibility, rankings, traffic, conversions, and overall marketplace performance.

- Manage Amazon product listings, including titles, descriptions, keywords, images, A+ content, and other relevant content.

- Monitor product availability, inventory levels, pricing, promotions, and overall catalog health.

- Identify opportunities to improve product discoverability and customer engagement on Amazon.

- Track category trends, competitor activity, pricing, promotions, customer reviews, and marketplace developments.

- Coordinate with internal teams to ensure timely product launches, catalog updates, and promotional activities.

- Analyze marketplace performance and identify opportunities for revenue and market-share growth.

Amazon Advertising & PPC:

- Plan, execute, and optimize Amazon PPC and advertising campaigns.

- Manage Sponsored Products, Sponsored Brands, Sponsored Display, and other relevant Amazon advertising formats.

- Develop keyword strategies, campaign structures, bidding strategies, budgets, and targeting approaches.

- Monitor campaign performance and optimize campaigns based on impressions, clicks, CTR, CPC, conversions, ROAS, and sales.

- Conduct keyword research and identify high-performing and relevant search terms.

- Continuously test and optimize campaigns to improve advertising efficiency and profitability.

- Prepare regular performance reports and provide actionable recommendations to improve campaign outcomes.

Digital Marketing:

- Develop and execute digital marketing initiatives aligned with overall business and revenue objectives.

- Support social media, email marketing, influencer marketing, and other digital campaigns.

- Coordinate with creative and design teams to develop digital creatives, product communication, promotional assets, and campaign materials.

- Monitor website traffic, customer engagement, conversion rates, and digital campaign performance.

- Identify emerging digital trends and opportunities relevant to health, wellness, FMCG, and e-commerce consumers.

- Support customer acquisition and retention initiatives across digital channels.

Marketing & Brand Management:

- Support the development and execution of marketing strategies for Pure Nutrition products.

- Ensure consistency of brand communication across packaging, product content, digital assets, and promotional campaigns.

- Work closely with product, sales, design, and content teams to develop effective marketing communication.

- Analyze consumer behavior, market trends, and competitor activities to identify growth opportunities.

- Support new product launches, promotional campaigns, seasonal campaigns, and brand-building initiatives.

- Coordinate with external agencies, vendors, influencers, and marketing partners where required.

Campaign Management:

- Plan and execute integrated marketing campaigns across Amazon and other digital channels.

- Develop campaign calendars aligned with product launches, business priorities, and seasonal opportunities.

- Track campaign performance and prepare regular reports for management.

- Analyze campaign data to identify areas for improvement and optimize future campaigns.

- Manage campaign budgets, timelines, deliverables, and external partners.

- Ensure campaigns are executed within defined timelines and brand guidelines.

Analytics & Performance Management:

- Monitor key e-commerce and digital marketing metrics to evaluate business performance.

- Analyze sales, traffic, conversion, advertising spend, ROAS, customer acquisition, and product-level performance.

- Prepare weekly and monthly performance dashboards and management reports.

- Use data and consumer insights to identify growth opportunities and improve marketing effectiveness.

- Conduct competitor and market analysis to support business and marketing decisions.

- Track ROI of marketing initiatives and recommend improvements based on performance data.

Team & Stakeholder Collaboration:

- Work closely with sales, product, supply chain, finance, design, and content teams.

- Coordinate with Amazon marketplace representatives and external agencies.

- Manage external vendors and agencies supporting digital marketing and e-commerce activities.

- Ensure timely execution of marketing and marketplace initiatives.

- Communicate campaign performance, business updates, challenges, and opportunities to senior management.

Event & Brand Activation:

- Support the planning and execution of product launches, webinars, brand events, and promotional activities.

- Coordinate digital and offline brand activation initiatives.

- Work with relevant internal and external stakeholders to ensure smooth execution of events and campaigns.

- Support influencer and partnership initiatives to increase brand awareness and product adoption.

Must-Have Skills:

- Years of experience in e-commerce, digital marketing, marketplace management, or performance marketing.

- Hands-on experience managing Amazon marketplace operations and product listings.

- Strong understanding of Amazon Ads and PPC campaign management.

- Experience with keyword research, campaign optimization, and marketplace performance analysis.

- Strong understanding of digital marketing concepts and customer acquisition.

- Experience working with analytics and performance reporting tools.

- Strong Excel/Google Sheets skills for data analysis and reporting.

- Ability to analyze marketplace and campaign data and convert insights into actionable strategies.

- Strong communication, coordination, and stakeholder management skills.

Good to Have:

- Experience in health, wellness, nutraceuticals, FMCG, supplements, beauty, or consumer products.

- Experience managing multiple SKUs and product categories on Amazon.

- Exposure to Amazon Seller Central/Vendor Central and Amazon Brand Registry.

- Experience with Amazon A+ Content and enhanced product listings.

- Exposure to influencer marketing and social media campaigns.

- Experience working with digital marketing agencies.

- MBA in Marketing or a related specialization is preferred.